Content Creator / Strategist

Carlo's Bakery, Inc.; Jersey City (NJ); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Employee discounts on baked goods

Job summary

Carlo’s Bakery is seeking a highly creative Content Creator / Strategist who lives and breathes internet culture. You will ideate, film, and edit content while driving strategy across TikTok, Instagram, Facebook and YouTube.

The role requires fast iteration, trend spotting, and delivering engaging, native content that aligns with brand goals. The ideal candidate has 2+ years of social content experience, proficiency with CapCut/Adobe Premiere/Final Cut, and a strong storytelling sense.

Qualifications

• 2+ years of content creation for social media.
• Strong knowledge of TikTok, Instagram Reels, YouTube Shorts.
• Ability to ideate, film, and edit content independently.

Responsibilities

• Develop and execute a content strategy across TikTok, Instagram, Facebook and YouTube.
• Generate fresh, engaging content ideas daily aligned with brand goals.
• Identify trends and viral formats and act on platform updates.
• Concept and script content from idea to final execution.
• Film content on-site and during planned shoots.
• Edit short-form and long-form video for each platform.
• Produce native, authentic content that feels human and engaging.
• Support product launches and always-on social content.
• Collaborate with influencers to create high-performing content.
• Engage with the community through comments and DMs.
• Track performance and optimize content based on data.

Skills

Content creation

Social strategy

Video editing

On-camera

Editing tools

Trend spotting

Fast-paced

Tools

CapCut

Adobe Premiere

Final Cut Pro

Job description

Carlo’s Bakery, home of the “Cake Boss,” is a world-renowned bakery known for its high-quality, handcrafted desserts and exceptional customer experience. We take pride in our craftsmanship, creativity, and family-oriented culture.

Position Summary

We’re looking for a highly creative, social-first Content Creator / Strategist who lives and breathes internet culture. This role is hands-on, responsible for ideating, filming, and editing content while also driving strategy across channels. The ideal candidate can move quickly, spot trends early, and turn ideas into high-performing content in real time.

Responsibilities

• Develop and execute a content strategy across TikTok, Instagram, Facebook, and YouTube
• Generate fresh, engaging content ideas daily that align with brand goals and audience growth
• Identify and act on emerging trends, viral formats, and platform updates
• Concept & script content from idea to final execution
• Film content on-site, in real-time, and during planned shoots
• Edit short-form and long-form video (cuts, pacing, captions, music, transitions) optimized for each platform
• Produce content that feels native, authentic, and engaging—not overly produced
• Support product launches, campaigns, and always-on social content
• Collaborate with influencers/creators to develop organic, high-performing content
• Engage with the community through comments, DMs, and reactive content opportunities
• Track performance and optimize content based on data and insights
• Maintain a consistent brand voice while adapting to different platforms and audiences

Qualifications

• 2+ years of experience creating content for social media (brand or personal accounts)
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and social trends
• Proven ability to ideate, film, and edit content independently
• Proficiency in editing tools (CapCut, Adobe Premiere, Final Cut, etc.)
• Strong storytelling instincts and understanding of what makes content perform
• Ability to work quickly, meet deadlines, and adapt in a fast-paced environment
• Passion for social media, pop culture, and the creator/influencer space

Ideal Candidate Also Possesses

• Experience working with influencers or managing creator partnerships
• Background in food, lifestyle, or entertainment content
• Experience with social media analytics and performance tracking
• Photography or design skills
• Comfortable being on camera (a plus, not required)

Why Join Carlo’s Bakery?

• Opportunity to grow with an internationally recognized brand.
• Friendly and collaborative work environment.
• Hands-on experience in the baking industry.
• Employee discounts on our famous baked goods.