Content & Creator Campaign Planner

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 54,000 - 80,000; Full time

Job summary

Publicis Groupe’s PubW unit is seeking a Planner of Content to partner with client and agency strategy teams to ideate, develop and execute campaigns for Walmart across platforms.

You will focus on content-driven media partnerships, creator marketing, and production partner integrations, supporting campaigns end-to-end with strong project management and publisher relations.

1+ year in integrated marketing and strong PM skills are essential.

Qualifications

• Must have 1+ years of experience in integrated marketing, content strategy and execution; Agency side experience highly preferred
• Knowledge of brand marketing and production across media platforms
• Creative thinker with strength in digital and social content marketing – knowledge and experience in Influencer marketing
• Strong project management skills including organization, attention to detail, and ability to multi-task
• Ability to pivot, self-direct and move projects forward in an independent and focused approach
• Ability to work both independently and as a member of a focused team of professionals
• Strong knowledge of Prisma, Microsoft Suite, Google docs
• Digital landscape and program knowledge preferred, specifically with OS and Prisma

Responsibilities

• Supporting activation with digital and content publishers to drive creativity, ideation and engagement.
• Steward smooth and timely campaign launches with sharp attention to detail throughout execution.
• Assist in end-to-end project execution, including integrated sponsorships and content creation across linear, digital, social and creator channels.
• Draft consideration sets and RFPs; evaluate vendor proposals and provide feedback for best value.
• Build recommendations with input from the AD and cross-functional teams.
• Develop relationships with content and digital partners and manage deliverables and communications.
• Collaborate with inter-agency teams (media and creative) and share PMX/Zenith best practices

Skills

Integrated marketing

Content strategy

Influencer marketing

Project management

MS Office

Google Docs

Prisma

Tools

Prisma

Job description

Publicis Groupe’s PubW unit is seeking a Planner of Content to partner with client and agency strategy teams to ideate, develop and execute campaigns for Walmart across platforms.

You will focus on content-driven media partnerships, creator marketing, and production partner integrations, supporting campaigns end-to-end with strong project management and publisher relations.

1+ year in integrated marketing and strong PM skills are essential.