Planner, Content

Zenith; New York, Northern (NY, KY); Hybrid; USD 54,000 - 80,000; Full time

Job summary

PubW, a Publicis Groupe unit, is seeking a Planner of Content in New York to support ideation, development and execution of campaigns for our clients across platforms, focusing on content‑driven media partnerships and creator marketing.

Reporting to a Supervisor, you will help activate programs with digital publishers, manage timely launches with meticulous attention to detail, and collaborate with inter‑agency teams to deliver integrated sponsorships and content creation.

Qualifications

• 1+ years of experience in integrated marketing, content strategy and execution; agency side experience preferred.
• Knowledge of brand marketing and production across media platforms.
• Creative thinker with strength in digital and social content marketing – influencer marketing.
• Strong project management skills including organization, attention to detail, and ability to multi-task.
• Ability to pivot, self-direct and move projects forward independently.
• Ability to work both independently and as a member of a focused team of professionals.
• Strong knowledge of Prisma, Microsoft Suite, Google docs.
• Digital landscape and program knowledge preferred, OS and Prisma.

Responsibilities

• Supporting with program activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
• Steward smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process.
• Support project execution from start to finish, including integrated sponsorships and content creation across linear, digital, social and creator.
• Draft consideration sets and RFP; Evaluate vendors proposal and provide feedback to ensure best value for clients; Build recommendation with the help of the AD.
• Working knowledge of the content & digital landscape; build relationships across content and digital partners; manage deliverables for content/creator campaigns.

Tools

Prisma

Microsoft Office

Google Docs

Job description

Company description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients.PubW’smission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Overview

The Planner of Content partners closely with Client and agency strategy and investment teams to support with ideation, development and execution of campaigns for our clients across platforms. Reporting to a Supervisor, the planner will focus on execution of content driven media partnerships, production partner integrations as well as creator marketing.

Responsibilities

• Supporting with program activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
• Steward smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process.

• Support in project execution from start to finish, including integrated sponsorships and content creation across linear, digital, social and creator
  • Draft consideration sets and RFP
  • Evaluate vendors proposal and provide feedback to ensure best value for clients
  • Build recommendation with the help of the AD

• Working knowledge of the content & digital landscape
• Marketplace facing: build relationships and understand landscape across content and digital partners

• Build, maintain and grow client relationships, in support of the team
• Support in management of deliverables and communications, as it pertains to content and creator campaigns
• Leverage project management skills and team player mind set to collaborate with inter-agency teams (including media & creative teams)
• Knowledge-sharing with all team members to guarantee that PMX & Zenith solutions, tools, best practices and processes are used and applied for the brands they manage

Qualifications

• Must have 1+ years of experience in integrated marketing, content strategy and execution; Agency side experience highly preferred
• Knowledge of brand marketing and production across media platforms
• Creative thinker with strength in digital and social content marketing – knowledge and experience in Influencer marketing
• Strong project management skills including organization, attention to detail, and ability to multi-task
• Ability to pivot, self-direct and move projects forward in an independent and focused approach
• Ability to work both independently and as a member of a focused team of professionals
• Strong knowledge of Prisma, Microsoft Suite, Google docs
• Digital landscape and program knowledge preferred, specifically with OS and Prisma

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $53,960.00 - USD $79,794.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/5/2026.