Senior Content Strategist - UX & Content Strategy Leader

Abbott Laboratories; Madison (WI); On-site; USD 78,000 - 156,000; Full time

Job summary

Abbott Laboratories in Madison, WI, is seeking a Senior Content Strategist to lead end-to-end content solutions for our Customer & Digital Experience (CDX) team. You will work with CDX researchers, UX designers, strategists, and copywriters to translate business objectives into intuitive content strategies guiding users through Abbott products and services.

The role requires collaboration across product, design, legal, and ops, with expertise in information architecture, SEO, accessibility, and

Qualifications

• Bachelor’s degree in Design, Marketing, Business, Life Sciences, Engineering, or related field; or High School Degree/GED with 4+ years of relevant experience.
• 5+ years of experience in content design and content strategy.
• Experience in Figma, Miro, and other design tools to edit and contribute to designs and content strategies.
• Experience in simplifying and communicating complex ideas to broad audiences and managing a content creation process.

Responsibilities

• Develop content strategy plans, taxonomies, tagging strategies, and content maps; shepherd content through governance processes.
• Research SEO, content trends, and consumer behavior to inform content decisions.
• Ensure quality and consistency across content across Abbott products and experiences.
• Support writing, editing, testing, and improvement of content for usability.
• Audit experiences and provide strategic recommendations for content improvements.
• Collaborate with product, UX, development, copywriting, and stakeholders to influence design decisions.

Skills

Content design & strategy

Cross-functional collaboration

SEO & measurement

Project planning

User personas

Agile/Scrum/Kanban

Communication of complex ideas

Independent / teamwork

Education

Bachelor’s degree or equivalent experience

Tools

Figma

Miro

Content management systems

A/B testing tools

Job description

Abbott Laboratories in Madison, WI, is seeking a Senior Content Strategist to lead end-to-end content solutions for our Customer & Digital Experience (CDX) team. You will work with CDX researchers, UX designers, strategists, and copywriters to translate business objectives into intuitive content strategies guiding users through Abbott products and services.

The role requires collaboration across product, design, legal, and ops, with expertise in information architecture, SEO, accessibility, and