Content Creator and Brand Model

Bailey's Fine Jewelry; Raleigh (NC); On-site; USD 45,000 - 65,000; Full time

Job summary

Bailey's Fine Jewelry is looking for a creative Content Creator to enhance our brands on social media. This role involves creating engaging visual content across platforms like TikTok and Instagram while also serving as an on-camera personality. The ideal candidate should be knowledgeable about current trends, skilled in video editing, and passionate about fashion and storytelling. Join our family-owned company to help us showcase our jewelry collections and connect with our community.

Qualifications

• Proven experience creating content for TikTok, Instagram Reels, or similar platforms.
• Comfortable on camera and modeling jewelry for photos and video.
• Strong understanding of current social media trends in fashion, jewelry, and lifestyle.

Responsibilities

• Create engaging content for TikTok, Instagram, YouTube, and other social platforms.
• Assist with the planning, filming, and editing of social media content.
• Support the execution and creation of content calendars for brands.

Skills

Content Creation

Social Media Trends

Storytelling Skills

Video Editing

On-Camera Presence

Job description

Overview

Bailey’s Fine Jewelry, Marcilla Bailey, and Fox & Bailey are seeking a creative, trend-savvy Content Creator to help bring our brands to life across social media and marketing campaigns. This role blends content creation, on-camera talent, and photoshoot support to produce engaging visual content that showcases our jewelry collections and brand personality.

Who We Are

Bailey’s Fine Jewelry is a family-owned, multi-generational jewelry company known for exceptional craftsmanship, meaningful storytelling, and a strong connection with our community. Marcilla Bailey is a bold, fashion-forward jewelry brand founded by Marci Bailey that focuses on empowering self-expression through fine jewelry. Fox & Bailey is our men’s luxury watch and lifestyle destination, offering a curated experience centered around timepieces, accessories, and personal style. Together, our brands celebrate beautiful design, creativity, and memorable moments.

Who You Work With

You will report to the Production Manager and collaborate closely with the Bailey’s Marketing Team, Executive Team, Owners, Store Managers, Sales Associates, and the Virtual Sales and E-commerce Teams.

Responsibilities

• Content Creation — Create engaging content for TikTok, Instagram, YouTube, and other social platforms.
• Assist with the planning, filming, and editing of social media content.
• Collaborate with Bailey’s sales associates to create educational and storytelling content, highlighting product knowledge, styling advice, and behind-the-scenes expertise.
• Support the execution and creation of content calendars for Bailey’s, Marcilla Bailey, and Fox & Bailey.
• Assist with capturing and editing content for Fox & Bailey, supporting the brand’s visual storytelling and marketing efforts as needed.
• Analyze content performance monthly and provide optimization recommendations.

On-Camera Talent & Modeling

• Serve as an on-camera personality and model for social media content and marketing campaigns.
• Model jewelry for photoshoots, videos, and digital campaigns.
• Act as a knowledgeable voice for the brand, educating audiences about jewelry styles, gemstones, trends, and product features.
• Participate in live social media events or online selling sessions, showcasing jewelry, engaging with viewers, and helping bring the in-store experience to a virtual audience where needed.

Photoshoot & Production Support

• Assist with photoshoots, including styling, setup, prop preparation, and creative direction support.
• Help capture behind-the-scenes and campaign content for Bailey’s Fine Jewelry, Marcilla Bailey, and Fox & Bailey as needed.
• Edit photo and video assets to support content needs across brands.
• Help maintain a library of visual assets for ongoing content creation.

Trend & Content Research

• Stay up to date with social media trends, especially TikTok and Instagram.
• Identify emerging content styles, audio trends, and viral formats.
• Bring fresh ideas to help keep our brands relevant and engaging online.

Additional Duties & Expectations

• Support marketing initiatives and assist with various store-related tasks and events as needed.

Requirements

• Proven experience creating content for TikTok, Instagram Reels, or similar platforms.
• Comfortable on camera and modeling jewelry for photos and video.
• Comfortable filming and editing short-form video content, including trimming clips, adding captions, audio, and visual effects.
• Strong understanding of current social media trends in fashion, jewelry, and lifestyle.
• Creative storytelling skills and a strong visual eye.
• Ability to collaborate with a creative team and adapt to evolving marketing strategies.
• Organized and able to manage multiple content projects.

Additional Requirements

• Must have a size 6 ring finger for modeling jewelry.
• Passion for jewelry, fashion, customer service, and visual storytelling.
• Excellent communication, interpersonal abilities, and the ability to work independently.