Content Creator

Digital Agency Jobs; New York (NY); Hybrid; USD 45,000 - 100,000; Full time

Job summary

Grey is seeking a Content Creator to grow the social presence of an exciting client by developing and producing social-first videos.

You will edit, tailor and publish videos for YouTube, Instagram and TikTok, lead brainstorming and production of campaigns, and collaborate with internal and external partners.

This role requires a strong sense of native storytelling, trend awareness, and the ability to influence stakeholders while staying on brand and delivering engaging experiences.

Qualifications

• Deep experience editing, producing, and publishing social-first video content for YouTube, Instagram, and TikTok.
• Track record of defining and implementing social video strategies at platform level.
• Ability to use social trends or data to find brand opportunities and influence stakeholders.

Responsibilities

• Concept, edit and produce social videos tailored to each platform.
• Lead brainstorming and production of video franchises and campaigns.
• Collaborate with internal and external production partners.
• Evangelize native social storytelling within the agency and with clients.
• Stay current on global creative trends and platforms.

Skills

Social video editing

Platform strategy

Data-driven insights

Job description

Grey’s mission is to create Famously Effective ideas that move people, businesses, and the world forward, harnessing the power of creativity to solve business challenges and drive growth for some of the world’s most influential brands and companies, including Procter & Gamble, Volvo, Haleon, Circle K, and The Coca-Cola Company. That commitment to effectiveness has earned Grey a Grand Effie in every market where it operates. Grey was recognized as a 2025 Fast Company World Changing Ideas winner and earned 26 Lions at the 2026 Cannes Lions International Festival of Creativity, contributing to Ogilvy’s Network of the Year honors. Newsweek also named Grey a Top 100 Global Most Loved Workplace in 2024 and one of America's Greatest Workplaces for Women and Professional Services in 2025. Grey is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

POSITION OVERVIEW:

As a Content Creator, you’ll collaborate with an agency and client team to grow the social presence of an exciting client.

KEY RESPONSIBILITIES:

• Concept, edit and produce “made for social” videos through native storytelling.
• Build bespoke social videos in both long and short form formats – tailored to specific social media platforms – that bring to life priority content themes and marketing initiatives.
• Play a leading role in brainstorming, pitching and producing “made for social” videos + franchises, demonstrating subject matter expertise to create content that’s on-brand, on-trend and right-sized.
• Capture content first-hand and/or work with internal and external production partners to establish a pipeline of social video content.
• Evangelize and educate on topics relating to native social storytelling inside the agency and with our clients.
• Partner with cross-functional teams with an emphasis on developing and executing best-in-class social video strategies, content and experiences for multiple audiences and products.
• Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, will you then be able to create work that moves others.
• Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
• Be curious about pop culture, social media trends and your audience's interests and behaviors to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation.

WHAT YOU WILL NEED:

• Deep experience editing, producing, and publishing social-first video content, tailored for specific platforms (YouTube, Instagram, TikTok).
• A track record of defining and implementing social video strategies at a platform level, inclusive of always-on pieces + repeatable content series.
• The ability to use social trends and/or data to find brand opportunities and influence stakeholders.

WHO YOU ARE:

• Creative: Putting together two things to create a third thing no one’s ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change

*The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. *We offer a competitive benefits package, click here for more details.

Pay Range$45,000—$100,000 USDWe believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.