Content Creator

Boyd Gaming; King of Prussia (PA); On-site; USD 50,000 - 75,000; Full time

Job summary

Boyd Gaming Corporation is seeking a Content Creator to develop engaging video content, photography, and graphics for multiple properties, including restaurants, arenas, and event centers. You will oversee assets that enhance social presence.

Collaborate with property teams and influencers, plan paid campaigns, manage content calendars with Sprout Social, and measure performance to inform leadership. Evening and weekend events are required.

Qualifications

• Bachelor's degree or equivalent work experience in a related field.
• 2 years of online marketing experience including social media and online advertising.
• Experience with Adobe Creative Cloud and Canva is preferred.

Responsibilities

• Create engaging video content for social media and property marketing.
• Capture high-quality photography for social channels and campaigns.
• Develop graphics to enhance photo/video content.
• Build relationships with influencers to amplify brand presence.
• Plan and execute paid advertising campaigns for property promotion.
• Manage content calendars using Sprout Social across channels.
• Measure and report performance to marketing leadership and regional director.
• Support special campaigns and events; flexible for evenings and weekends.

Skills

Video content creation

Social media management

Online advertising

Communication skills

Writing skills

Education

Bachelor's in Business, Marketing, Visual Arts, or equivalent

Tools

Adobe Creative Cloud

Canva

Mirrorless cameras

Sprout Social

Job description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

The Content Creator will be responsible for developing engaging and creative content for a group of Boyd Gaming properties, including restaurants, arenas, and event centers. Property assignments may vary, typically encompassing 3-5 properties and their respective venues.

• Create engaging video content for social media and property marketing, leveraging a strong understanding of current trends to effectively enhance the visibility and appeal of Boyd Gaming’s offerings.
• Take and curate high-quality photographs of Boyd Gaming properties to enhance our social media presence and meet marketing needs.
• Develop and produce engaging graphics that address social needs and enhance photo/video content.
• Build and maintain relationships with influencers to amplify Boyd Gaming’s brand presence
• Work with the property and ads team to develop and implement engaging paid advertising campaigns for property promotion, leveraging a basic understanding of Meta ads and creative content strategies to optimize exposure and drive results.
• Develop and manage content calendars utilizing social management platform Sprout Social to ensure timely and effective content delivery across various channels.
• Measure and report performance of all digital media, advertising campaigns, and influencers to the marketing leadership at each property, as well as the regional marketing director.
• Contribute to and support special campaigns and projects as needed.
• Flexibility for evening and weekend events is required, along with availability for emergency support.

Qualifications

• Bachelor's in Business, Marketing, Visual Arts, or equivalent work experience
• Two (2) years of experience with online marketing, including social media management, content creating, and online advertising
• Casino/travel industry experience a plus
• Must be detail-oriented
• Experience with Adobe Creative Cloud
• Experience with Canva
• Experience with Mirrorless Cameras is preferred
• Must have excellent communication and writing skills
• Experience with Sprout Social, or similar programs is preferred
• Customer service experience preferred
• Up to 50% Travel Required

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.