Content and Design Specialist with UW Extension

UW Madison Extension Brown County; Green Bay (WI); On-site; USD 42,000 - 64,000; Full time

Job summary

UW Extension Brown County is seeking a Content & Design Specialist to blend graphic design, content creation, and digital storytelling in support of marketing, communications, and community engagement. You will design print and digital materials, manage social media calendars, produce video content, ensure accessibility, and collaborate across teams to amplify UW Extension's impact in the community.

A bachelor's degree in related field and hands-on experience with Adobe Creative Cloud and CMS

Qualifications

• Pursuing a Bachelor's Degree in Graphic Design, Marketing, Communications, Digital Media, or related field; experience in design, content or marketing.
• Valid Wisconsin Driver's License.
• Strong knowledge of content creation, branding, and promotion.
• Advanced proficiency in Adobe Creative Cloud.
• Strong skills in photography, videography, and video editing.
• Working knowledge of website content management systems.
• Strong understanding of social media, formats, and accessibility.
• Ability to adapt to emerging tech and trends.
• Ability to organize, prioritize, and manage complex projects.
• Strong written, visual, and verbal communication across audiences.
• Ability to handle confidential information professionally.

Responsibilities

• Create original written copy, photography, video, graphics, and short-form multimedia for digital and print use.
• Assist in production and editing of visual content and short-form videos for social media, websites, presentations, and outreach.
• Distribute clear, accessible content for social media, newsletters, webpages, publications, and promo materials.
• Create and design print and digital materials (magazines, brochures, flyers, ads, social graphics, videos, signage).
• Ensure materials align with brand standards, accessibility, and inclusive design.
• Manage multiple projects, prioritizing deadlines within design specs and budget constraints.
• Develop and maintain a social media calendar, content creation, copywriting, design, scheduling, and tracking.
• Monitor trends and platform updates to keep communications relevant and engaging.
• Travel to community events to capture content.
• Design, produce, and distribute monthly campaigns to target audiences.
• Ensure accessibility and compliance, privacy and data protection.
• Participate in team meetings, training, and professional development.
• Comply with laws, policies, and standards.
• Advocate for issues impacting older adults and people with disabilities; communicate programs and resources.
• Perform other duties as assigned.

Skills

Graphic design

Content creation

Digital storytelling

Branding

Social media

Education

Bachelor's Degree in Graphic Design, Marketing, Communications, Digital Media, or related field

Tools

Adobe Creative Cloud

Canva

Photoshop

Illustrator

Premiere Pro

Job description

JOB SUMMARY:

The Content & Design Specialist assists with the broad range of marketing and communication activities related to the strategic direction developed by the UW Extension team of administrators and educators. This position plays a key role in shaping how our community views and experiences the UW Extension through inspired, collaborative, and innovative design and content creation. Designing a campaign, creating a video, refreshing a webpage, and producing publications, your work will make a difference in the community. This position blends graphic design, content creation, and digital storytelling to support marketing, communications, public relations, and community engagement efforts.

Essential Duties

Content Creation & Storytelling

Under the direction of the UW Extension UW Extension team of administrators and educators, create and assist in the creation of original, engaging content including written copy, photography, video, graphics, and short-form multimedia for digital and print use.

Assist in the production and editing of visual content and short-form videos for multiple platforms including social media, websites, presentations, and outreach efforts.

Distributes clear, accessible, and audience-appropriate content for social media posts, newsletters, webpages, publications, and promotional materials.

Design & Branding

Create and design materials for print and digital platforms including magazines, brochures, flyers, presentations, print ads, digital ads, social media graphics, videos, and signage.

Ensure all materials align with UW Extension brand standards, accessibility best practices, and inclusive design principles.

Manage multiple projects simultaneously, prioritizing deadlines while working within design specifications and budget constraints.

Digital Communications & Social Media

Develop, maintain, and implement a social media calendar, including ideation, content creation, copywriting, design, scheduling, and performance tracking.

Monitor trends, platform updates, and emerging content formats to keep UW Extension communications relevant and engaging.

Travel to community UW Extension events to capture content for publication.

Design, produce, and distribute monthly campaigns tailored to target audiences.

Accessibility & Compliance

Ensure all communications and materials are accessible and available to individuals with disabilities and diverse communication needs, including plain language, alternative formats, and visual accessibility.

Adhere to privacy, confidentiality, and data protection requirements related to consumer and personnel information.

General Responsibilities

Participate as an active and collaborative team member within the UW Extension.

Attend and participate in staff meetings, training, and professional development opportunities as time allows.

Comply with all applicable federal, state, and county laws, administrative rules, agency policies, and professional standards.

Advocate for issues impacting older adults and adults with disabilities and help communicate relevant programs, resources, and legislative issues to the community.

Perform other job-related duties as assigned.

Minimum Qualifications Required

Education and Experience

Pursuing a Bachelor'sDegree in Graphic Design, Marketing, Communications, Digital Media, or a related field; experience in graphic design, content creation, marketing, or communications. An equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities will be considered.

Licenses and Certifications

Valid Wisconsin Driver's License

Knowledge, Skills & Abilities

KNOWLEDGE, SKILLS AND ABILITIES

Strong knowledge of content creation, digital storytelling, branding, marketing, and promotion.

Advanced proficiency in Adobe Creative Cloud or equivalent design tools.

Strong skills in photography, videography, and video editing.

Working knowledge of website content management systems.

Strong understanding of social media platforms, content formats, and accessibility considerations.

Ability to adapt to emerging technologies, platforms, and communication trends.

Ability to organize, prioritize, and manage complex, multifaceted projects.

Strong written, visual, and verbal communication skills across diverse audiences and settings.

Ability to handle sensitive information with confidentiality and professionalism.

Ability to manage challenging situations with tact, respect, and professionalism.

Ability to work under generally safe and comfortable conditions, with occasional exposure to emotionally charged or crisis-related situations.

MATERIALS AND EQUIPMENT USED

General Office Equipment: including but not limited to multi-function copier, laminator, guillotine paper cutter

Laptop utilizing Windows 11, Microsoft Office 365, Canva, Adobe

PHYSICAL DEMANDS

Lifting up to 20 pounds occasionally; frequent lifting or carrying up to 10 pounds.

Intermittent standing, walking, and sitting.

Repetitive hand and finger movements for computer and equipment use.

Occasional bending, twisting, squatting, climbing, reaching, and grasping.

Ability to communicate orally in a clear manner.

Ability to distinguish sounds and visual details at varying distances and light conditions.

• The University of Wisconsin-Madison Division of Extension provides equal opportunities in employment and programming in compliance with state and federal law.