Content Strategist

Catapult Solutions Group; Mountain View (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Catapult Solutions Group is seeking a senior content leader to own the end-to-end blog content strategy for the Accountant business. You will drive thought leadership, brand awareness, and demand generation through high-quality B2B content, partnering with Marketing, Communications, Sales, Customer Success, and external agencies.

You will own editorial calendars, SEO optimization, GEO and LLM considerations, and track performance with analytics to deliver measurable business outcomes across the

Qualifications

• 7+ years in content marketing or editorial strategy.
• Owning end-to-end content programs and aligning with GTM initiatives.
• Experience with SEO, GEO, and LLM optimization.
• Cross-functional collaboration with Marketing, Sales, and Customer Success.

Responsibilities

• Own the content strategy and editorial roadmap for the Accountant business.
• Develop customer-focused content supporting Accountant Suite and ecosystem solutions.
• Align content with go-to-market initiatives and customer journey.
• Create briefs and manage calendars, production schedules, and agency partners.
• Review content for quality, SEO, GEO, and LLM optimization.
• Collaborate with Marketing, Communications, Sales, Customer Success, and editors.
• Track content performance and optimize strategy using analytics.
• Present recommendations and results to leadership.

Skills

Content strategy

End-to-end programs

Thought leadership

Buyer journey experience

Tools

Google Search Console

Ahrefs

SEO Clarity

Adobe Analytics

Tableau

Job description

Duration: 12-month contract with opportunity to extend / convert full time

Location: Hybrid preferred (Mountain View, San Francisco; San Diego or New York secondary).

Overview

Own the end-to-end blog content strategy for company's Accountant business. Drive thought leadership, brand awareness, SEO performance, lead generation, and customer engagement through high-quality B2B content. Partner closely with Marketing, Communications, Sales, Customer Success, and external agencies to deliver measurable business outcomes.

Key Responsibilities

• Own the content strategy and editorial roadmap for the Accountant business.
• Develop customer-focused content supporting company's Accountant Suite and related ecosystem solutions.
• Align content with go-to-market initiatives and every stage of the customer journey.
• Create content briefs and manage editorial calendars, production schedules, and agency partners.
• Review and edit content for quality, accuracy, SEO, GEO, and LLM optimization.
• Collaborate cross-functionally with Marketing, Communications, Sales, Customer Success, and editorial teams.
• Track content performance and optimize strategy using analytics and SEO insights.
• Present recommendations and results to leadership.

Top Skills Required

• 7+ years in content marketing or editorial strategy
• Owning end-to-end content programs
• Thought leadership, demand generation, and product marketing
• Experience supporting the entire buyer journey

2. SEO / GEO / Content Optimization

• Strong SEO expertise and content optimization
• Experience with GEO and LLM search optimization
• Knowledge of SEO best practices and search trends
• Familiarity with tools such as Google Search Console, Ahrefs, SEO Clarity, Adobe Analytics, etc.

3. Cross-Functional Leadership & Program Management

• Managing editorial calendars and multiple content initiatives
• Partnering across Marketing, Communications, Sales, and Customer Success
• Influencing senior stakeholders and managing competing priorities

4. Analytics & Performance Measurement

• Measuring content ROI and business impact
• Optimizing content through analytics and reporting
• Experience with Adobe Analytics, Tableau, Google Search Console, or similar platforms
• Driving improvements in traffic, engagement, SEO rankings, and MQLs

Preferred Experience

• B2B SaaS, enterprise software, or technology company
• Accountant, finance, or SMB audience experience preferred
• Experience with CMS platforms (WordPress a plus)
• Strong writing, editing, communication, and stakeholder management skills