Consumer & Small Business - Media Modeling Associate

Bank of America Corporation; Charlotte (NC); On-site; USD 123,000 - 182,000; Full time

Benefits offered by this job

Discretionary incentive

Benefits eligible

Job summary

Bank of America Corporation is seeking a Media Modeling Associate in the Analytics, Modeling and Insights (AMI) organization. The role turns market, media, and consumer data into clear, actionable insights to guide business decisions.

It blends insights strategy with hands-on analytics, bridging modeling work and business partners. Ideal candidates combine marketing and analytics experience, can bridge modeling with business needs, and drive cross-functional collaboration to deliver actionable

Qualifications

• Combined marketing and analytics background, with marketing and analytics experience.
• Working knowledge of MMM, attribution, customer analytics, or similar modeling approaches.
• Strong communication skills and ability to translate analytical findings into business recommendations.
• Strong problem-solving and insight-generation skills with curiosity to go beyond data.
• Project management skills including planning, timelines, and prioritization across multiple workstreams.
• Technical and data skills including fluency in Python and SQL; knowledge of databases and data structures used in modeling; experience with BI platforms.

Responsibilities

• Understand the data foundation by working with databases and AI-enabled tools.
• Interpret model outputs from MMM, attribution, and customer analytics to identify drivers and opportunities.
• Generate insights and recommendations tied to business outcomes to inform marketing and strategy.
• Develop project plans and track timelines for insights initiatives.
• Work with cross-functional teams to deliver work and move recommendations into action.
• Communicate with business partners and stakeholders to align priorities and support decision-making.

Skills

Marketing analytics

MMM

Attribution

Customer analytics

Python

SQL

Databases Teradata

Oracle

Hadoop

SAS-Grid

Starburst

Tableau

MicroStrategy

ThoughtSpot

AI tools

Copilot

Communication

Project management

Cross-functional collaboration

Tools

Tableau

MicroStrategy

ThoughtSpot

Microsoft Copilot

GitHub Copilot

Job description

Job Description:

Role Summary

The Media Modeling Associate works in the Analytics, Modeling and Insights (AMI) organization and will turn market, media, and consumer data into clear, actionable insights that guide business decisions. This hybrid role pairs the perspective of an insights strategist with the hands‑on skills of an analytics practitioner, bridging modeling work and the business partners who rely on it.

Ideal Candidate

A combination of Insights consultant, analytics practitioner, and project manager with both marketing and analytics backgrounds, who can bridge technical modeling and business needs, plan and coordinate work across teams and timelines, and drive better decisions.

Key Responsibilities

• Understand the data foundation by working with databases and AI-enabled tools, and by knowing how market, media, and consumer data are structured and used as model inputs.

• Interpret model outputs from approaches such as marketing mix modeling (MMM), attribution, and customer analytics to identify performance drivers, growth opportunities, and areas for optimization, with a clear view of underlying assumptions and limitations.

• Generate insights and recommendations that are clear, actionable, and tied to business outcomes to inform marketing and business strategy.

• Develop project plans and track timelines and progress for insights initiatives.

• Work with cross‑functional teams to deliver work and move recommendations into action.

• Communicate and coordinate with business partners and stakeholders to align priorities, share findings and updates, and support decision‑making for both technical and non‑technical audiences.

Qualifications

• Combined marketing and analytics background, with experience in market research, consumer insights, media measurement, and/or marketing effectiveness, along with hands‑on exposure to modeling and analytics.

• Working knowledge of MMM, attribution, customer analytics, or similar modeling approaches, with the ability to interpret their outputs.

• Strong communication skills, with the ability to translate analytical findings into clear business recommendations and build relationships with business partners.

• Strong problem‑solving and insight‑generation skills, with the curiosity to look beyond the data to the underlying business question.

• Project management skills, including planning, timeline tracking, and prioritization across multiple workstreams.

• Technical and data skills, including fluency in Python and SQL; understanding of databases and how data is structured and used in modeling, including relational and non‑relational databases such as Teradata, Oracle, Hadoop, SAS‑Grid, and Starburst; and experience with business intelligence platforms such as Tableau, MicroStrategy, and ThoughtSpot.

• Ability to use AI‑powered tools such as Microsoft Copilot Chat and GitHub Copilot to accelerate analysis, insight development, and operational efficiency while following applicable controls and standards.

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

Pay and benefits informationPay range$123,000.00 - $181,700.00 annualized salary, offers to be determined based on experience, education and skill set.Discretionary incentive eligibleThis role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.BenefitsThis role is currently benefits eligible. We provide industry‑leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.