Consumer Marketing Intern

CarGurus Early Careers; Boston (MA); Hybrid; USD 29,000 - 40,000; Full time

Benefits offered by this job

Equity for all

Daily free lunch

Commuting coverage

New car discount

Wellness apps

Job summary

CarGurus in Boston is offering a Consumer Marketing Intern position as part of an 11-week Summer Internship Program designed to give you hands-on experience, build your professional network, and develop core industry skills. The role is full-time (40 hours/week) from June through August 2027 with a hybrid model, expected to be in the Boston office about three days per week.

You’ll support initiatives that drive high-intent traffic to our site and app, perform campaign analyses across channels,

Qualifications

• Pursuing a Bachelor's degree in an analytical or social science field with eligibility to complete a full-time internship.
• Previous internship or projects in digital marketing, analytics, finance, or consulting a plus.
• Familiarity with ad technology platforms (Google Ads, CM360, DV360, Meta); proficiency in spreadsheets and slides; SQL or BI tools a plus.
• Data-oriented thinker with strong problem-solving skills and the ability to convert analysis and research into clear recommendations and action plans.
• Exceptionally detail-oriented, self-motivated, collaborative, and equipped with strong written and verbal communication skills.

Responsibilities

• Conduct performance analysis of consumer marketing campaigns across markets on channels including Google (Search, YouTube), Meta, Email and Push, and others.
• Support campaign and initiative execution, including digital campaign creation and optimizations, audience definition, messaging and creative assessment.
• Synthesize learnings from analysis in research into recommendations for leadership to inform optimizations and new initiatives.

Skills

Analytical thinking

Communication

Collaboration

Education

Bachelor's degree in analytical or social science

Tools

Google Ads

CM360

DV360

Meta

Looker

Tableau

Job description

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role overview

As a Consumer Marketing Intern on the CarGurus Marketing team, you will join an 11-week Summer Internship Program designed to give you hands-on experience, expand your professional network, and build core industry skills. This full-time opportunity (40 hours per week) runs from June through August 2027. CarGurus operates on a hybrid working model, and candidates should expect to work out of our Boston, MA office 60% of the time (approximately three days per week).

Within the Consumer Marketing team, this internship will support initiatives aimed at strengthening our position as a top online car shopping website. This role is centered on our efforts and campaigns that drive high-intent traffic to the site and app to ultimately submit qualified leads.

We’re looking for a curious, analytical, and detail-oriented individual to join our team. This is an ideal role for someone looking to launch a career in digital marketing or applied analytics. A successful candidate will show strong problem solving, quantitative interest, excellent communications and collaboration, and appetite to learn and have fun! No automotive experience necessary.

What you’ll do

• Conduct performance analysis of consumer marketing campaigns across markets on channels including Google (Search, YouTube), Meta, Email and Push, and others.
• Support campaign and initiative execution, including digital campaign creation and optimizations, audience definition, messaging and creative assessment.
• Synthesize learnings from analysis in research into recommendations for leadership to inform optimizations and new initiatives.

What you’ll bring

• Currently pursuing a Bachelor’s degree in an analytical or social science field (e.g., math, statistics, economics, marketing) or a related field, with eligibility to complete a full-time internship. Previous internship or projects in digital marketing, analytics, finance, or consulting a plus.
• Familiarity with—or eagerness to learn—ad technology platforms (Google Ads, CM360, DV360, Meta); proficiency in spreadsheets and slides, with exposure to AI tools; SQL or BI tools (Looker, Tableau) a plus.
• Data-oriented thinker with strong problem-solving skills and the ability to convert analysis and research into clear recommendations and action plans.
• Exceptionally detail-oriented, self-motivated, collaborative, and equipped with strong written and verbal communication skills.

The displayed range represents the expected hourly rate for this position.

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.
Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.
This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSU).

Position Pay Range

$25 - $25 USD

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus.

U.S. Voluntary Demographic Questions

At CarGurus, we’re dedicated to building a diverse workplace where our employees can bring their best selves to work. As a company with a values-driven culture supported by strong individuals and leaders, this commitment starts with hiring. We strive to provide a positive and inclusive experience for all candidates.

With this in mind, we invite you to anonymously self-identify about gender, sexual orientation, race/ethnicity, veteran status, and disabilities. Any information you provide is completely voluntary, anonymous, and analyzed in aggregate by a small group on our People & Talent team. It’s OK if you choose not to answer, but we hope you do so that we can gather as much data as possible and use it to continue making CarGurus a vibrant and inclusive place to work.

We’re an Equal Opportunity Employer. We’re committed to providing equal opportunity in employment based on individual merit and personal qualifications to all employees and applicants for employment, regardless of race, color, religion, religious creed, ethnicity, national origin, ancestry, citizenship, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, physical or mental disability (handicap), medical condition, protected medical leaves, genetic information, military or covered-veteran status, marital status, height, weight, certain criminal records, or any other classification protected by applicable federal, state or local law.