Consumer Insights Researcher

Agri-Mark, Inc.; Waitsfield (VT); Hybrid; USD 58,000 - 70,000; Full time

Benefits offered by this job

Hybrid work options

Office in Waitsfield, VT

Job summary

Agri-Mark, Inc. in Waitsfield, VT is seeking a Consumer Insights Researcher to drive data‑driven decisions by conducting consumer and market research.

You will collect, synthesize, and communicate insights to identify opportunities and strengthen brand performance, collaborating with Marketing, Sales, Product Development, and external partners. This full‑time role reports to the Consumer Insights Manager, with three in‑person days per week in our Waitsfield office and remote work on Mon/Tue?

Qualifications

• Experience in consumer insights, survey research, market research, or related field.
• Experience designing and programming surveys using platforms such as Qualtrics or similar research tools.
• Strong analytical skills with the ability to interpret quantitative data; experience with statistical techniques preferred.
• Proficiency in Excel and PowerPoint are required.
• Ability to translate complex data into clear, actionable narratives with recommendations.
• Strong organizational and project management skills with the ability to prioritize and manage multiple initiatives.
• Curiosity and a passion for understanding consumer behavior.
• Strong communication and ability to work with cross functional teams.

Responsibilities

• Develop, program, and analyze qualitative and quantitative studies to understand consumer attitudes, motivations, and behaviors.
• Analyze syndicated, panel, and retail point‑of‑sale data to identify market trends and support innovation.
• Transform data and research findings into clear, compelling, actionable recommendations for key business questions.
• Partner with Marketing, Sales, Product Development, and external research vendors to identify needs and deliver insights.
• Utilize emerging AI tools responsibly to enhance research efficiency while maintaining rigor and data integrity.

Skills

Consumer insights

Survey research

Market research

Qualtrics

Statistical techniques

Data interpretation

Communication

Project management

Cross-functional collaboration

Data storytelling

Tools

Qualtrics

Power BI

Tableau

Excel

PowerPoint

Job description

How would we describe a career with Agri-Mark/McCadam/Cabot Creamery? More than 100 years of: Farmers, Family, Mission, Purpose, Sustainability, Respect, Integrity, Work Ethic, Teamwork, Pride in Award Winning Products, and Agriculture.

Cabot Creamery has held B Corp certification since 2012, and became the world’s first dairy co‑op to do so. This certification demonstrates our commitment to transforming the global economy to benefit all people, communities, and the planet.

The Consumer Insights Researcher is a full‑time, salaried role reporting to the Consumer Insights Manager. The position supports data‑driven decision making at Cabot Creamery by conducting consumer research and analyzing market, shopper, and consumer data to understand behaviors, preferences, and emerging trends. You will collect, synthesize, and communicate insights that help identify consumer needs, evaluate innovation opportunities, and strengthen brand performance. You will also leverage syndicated and panel data sources to monitor business performance, identify growth opportunities, and support segmentation efforts. This role partners closely with Marketing, Sales, Product Development, and external research partners, requiring a strong collaboration, curiosity, and ability to manage multiple projects simultaneously.

Reports to: Consumer Insights Manger

Salary range: $58-70k

This position requires three in‑person days per week in our Waitsfield, VT office – Tuesdays through Thursdays. On Mondays and Fridays, employees are welcome to work remotely.

What you'll be doing:

• Develop, program, and analyze qualitative and quantitative studies (e.g. surveys, focus groups, concept tests, and other ad‑hoc research initiatives) to understand consumer attitudes, motivations, and behaviors
• Analyze syndicated, panel, and retail point‑of‑sale data, to identify market trends, evaluate competitive performance, and support innovation efforts
• Transform data and research findings into clear, compelling, and actionable recommendations that address key business questions and inform strategic decision making
• Partner with Marketing, Sales, Product Development, and external research vendors to identify business needs, develop research approaches, and deliver timely insights
• Utilize emerging AI tools responsibly and appropriately to enhance research efficiency, while maintaining analytical rigor and data integrity, and adhering to company policies

What we are seeking:

• Experience in consumer insights, survey research, market research, or related field
• Experience designing and programming surveys using platforms such as Qualtrics or similar research tools
• Strong analytical skills with the ability to interpret quantitative data. Experience applying statistical techniques, such as significance testing and regression, is preferred. Experience with qualitative data analysis is a plus.
• Proficiency in Excel and PowerPoint are required
• Demonstrated ability to translate complex data into clear, compelling narratives with actionable recommendations
• Strong organizational and project management skills with the ability to prioritize and manage multiple initiatives simultaneously
• Curiosity and a passion for understanding consumer behavior. Successful candidates enjoy asking questions, exploring data, and uncovering meaningful insights that drive business decisions.
• Strong communication skills and ability to work with cross functional teams

Bonus Experience & Skills

• Experience working with syndicated data sources, shopper panel, or retail point‑of‑sale data, such as Circana, Nielsen, Scintilla, or Numerator
• Experience conducting concept testing, product development research, or brand health tracking studies
• Experience supporting consumer packaged goods (CPG), food and beverage, dairy, or related industries
• Familiarity with data visualization and analytics tools, such as Tableau, Power BI, R, or similar platforms
• Understanding of consumer behavior, segmentation, and shopper behavior frameworks

Our support of employee growth includes promoting from within, training and tuition reimbursement. Team members enjoy access to a comprehensive benefits package, competitive salary and a 401k with company match.

Agri-Mark is an equal opportunity employer. The company is committed to the fundamental principle of equal opportunity and equal treatment for every qualified prospective and current employee. The company does not discriminate or allow discrimination on the basis of race (including traits historically associated with race including hair texture and protective hairstyles), color, religion, ancestry, national origin, citizenship, genetic information, sex (including pregnancy or pregnancy‑related conditions), sexual orientation, gender identity, place of birth, crime victim status, age, physical or mental disability, a positive result from an HIV‑related blood test, military or veteran status, or any other classification protected under applicable federal and/or state law.

Agri-Mark complies with all federal, state, and local laws and regulations.