Consumer Insights Manager

fairlife, LLC; Chicago (IL); On-site; USD 75,000 - 95,000; Full time

Job summary

A leading nutrition company in Chicago is seeking a Consumer Insights Manager to represent the voice of the consumer. This role involves turning data into actionable insights to shape brand strategy and marketing effectiveness. The ideal candidate is a creative problem solver with extensive experience in research methodologies and data analytics.

Qualifications

• 5+ years' experience, preferably in food and beverage industry.
• Experience with POS and consumer panel data strongly preferred.
• Extensive experience leading custom qualitative and quantitative research.

Responsibilities

• Co-create a comprehensive learning agenda with brand team.
• Lead execution of custom research projects from brief to vendor search.
• Provide forward-looking category and consumer insights.

Skills

Data Analytics

Communication

Research Methodologies

Project Management

Education

Bachelor's Degree in Marketing, Market Research, or related field

Tools

Excel

PowerPoint

Power BI

Job description

Join to apply for the Consumer Insights Manager role at fairlife, LLC

Join to apply for the Consumer Insights Manager role at fairlife, LLC

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With nearly $3B in annual retail sales, fairlife's portfolio of delicious, lactose-free, real dairy products includes: fairlife ultra-filtered milk; Core Power High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife nutrition plan, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose:

The Consumer Insights manager plays a critical role representing the voice of the consumer across the fairlife enterprise As the key contact for the brand and commercial teams, this role is responsible for turning data into insights that ultimately shaping brand strategy, tactics, and marketing effectiveness. We are in search of a creative problem solver who loves wearing multiple hats and thrives in fast paced, entrepreneurial environments.

responsibilities:

• Co-create a comprehensive learning agenda with brand team to meet annual strategic objectives and own execution of insights projects throughout the year
• Lead execution of custom research projects (qual and quant), from internal business brief to external vendor search, that bring most effective research methodologies
• Partner with cross-functional teams, including category commercial, to provide forward-looking category and consumer insights that support key business initiatives
• Become the SME on data analytics, including capabilities in pulling/analyzing POS and Panel data and owning ongoing trackers
• Master ability to leverage multiple resources, primary and secondary, to tell an actionable insights-led story
  
  

skills/qualifications required:

• Bachelor's Degree in Marketing, Market Research, or related field
• 5+ years' experience, preferably in food and beverage industry
• Experience with POS and consumer panel data strongly preferred (e.g., Nielsen/IRI, Numerator)
• Extensive experience leading custom qualitative and quantitative research
• Strong familiarity with analysis and presentation tools (e.g., Excel, Powerpoint, Power BI)
• Ability to manage multiple, sometimes conflicting, agendas and priorities
• Excellent verbal, written, and interpersonal communication skills with the ability to influence and collaborate with all levels of the business, both by formal and information communication
  
  

position location: Chicago, Illinois

reports to: VP, Portfolio Strategy & Insights

travel requirements: 10-20%

exempt/non-exempt: exempt

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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