Consumer Insights Lead - US Growth & Brand Strategy

Primark Stores Limited; Boston (MA); Hybrid; USD 117,000 - 150,000; Full time

Benefits offered by this job

Onboarding period in U.S. trading areas

Competitive benefits and work-life balance

Job summary

Primark Stores Limited is seeking a Consumer Insights Manager in Boston, MA, to shape marketing strategies and support business growth. This role requires a strategic leader who can build a deep customer understanding and lead insight projects.

With responsibilities including crafting customer narratives from data, monitoring brand health, and translating insights into actionable strategies, the ideal candidate will have over 8 years of experience in consumer insights, particularly within the fashion or retail domain.

This position requires strong project management skills and the ability to work cross-functionally with various teams.

Qualifications

• Proven record of managing quantitative and qualitative insights.
• Skilled storytelling and articulating implications of insights.
• Experience working with research agencies.

Responsibilities

• Build understanding of customers to drive business objectives.
• Translate insights into actionable recommendations.
• Monitor brand performance and connect metrics to outcomes.

Skills

Managing quantitative and qualitative insight studies

Strong project management

Storytelling and contextualizing results

Interpersonal skills

Education

8-10+ years of experience

Job description

Primark Stores Limited is seeking a Consumer Insights Manager in Boston, MA, to shape marketing strategies and support business growth. This role requires a strategic leader who can build a deep customer understanding and lead insight projects.

With responsibilities including crafting customer narratives from data, monitoring brand health, and translating insights into actionable strategies, the ideal candidate will have over 8 years of experience in consumer insights, particularly within the fashion or retail domain.

This position requires strong project management skills and the ability to work cross-functionally with various teams.