US Consumer Insights Leader for Growth

Primark; Boston (MA); Hybrid; USD 117,000 - 150,000; Full time

Job summary

Primark in Boston seeks a Consumer Insights Manager to inform US marketing and business strategies and build a customer insights framework. You will lead development of the customer narrative and work with Finance, Product, Retail, Commercial and Enterprise Leaders to shape US growth.

This role requires a data-driven marketer who can translate insights into actionable recommendations, build dashboards, and monitor brand health to drive competitive advantage across the US market.

Qualifications

• 8-10+ years of experience managing quantitative and qualitative insight studies for fashion/consumer brands.
• Expertise in main quantitative and qualitative research techniques and when to apply them.
• Experience with agencies and budgeting; able to manage relationships and budgets.
• Strong storytelling; able to translate data into actionable insights.

Responsibilities

• Build deep understanding of current and future customers and translate insights into actions.
• Establish a clear, data-driven customer narrative for stakeholders and senior leaders.
• Provide ongoing intelligence on retail landscape, consumer sentiment, trends, competitors and brand performance.
• Translate customer insights into actionable recommendations for growth across product, marketing, retail and customer experience teams.
• Develop and maintain insight dashboards, trend reports, and competitive updates.

Skills

Quantitative research

Qualitative research

Storytelling

Project management

Cross-functional collaboration

Stakeholder engagement

Travel readiness

Education

Experience, 8-10+ years

Tools

Research techniques

Job description

Primark in Boston seeks a Consumer Insights Manager to inform US marketing and business strategies and build a customer insights framework. You will lead development of the customer narrative and work with Finance, Product, Retail, Commercial and Enterprise Leaders to shape US growth.

This role requires a data-driven marketer who can translate insights into actionable recommendations, build dashboards, and monitor brand health to drive competitive advantage across the US market.