Consumer Insights Lead: Subscriptions & AI Plans

Google LLC; Mountain View (CA); On-site; USD 176,000 - 256,000; Full time

Job summary

Google LLC in Mountain View is seeking a Consumer Insights Lead to drive consumer and market insights for its Subscriptions and Services offerings, including Google One AI and Google Fi Wireless. You will design end-to-end quantitative and qualitative research programs, partnering with Marketing, Product Management, Strategy and Operations, and UXR.

Your work will define target users, core features, and brand strategy to accelerate subscriber growth.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 11 years of experience in management consulting, product management and strategy, or analytics in a technology company.
• Experience analyzing data and managing multiple cross-functional programs.
• Experience designing and executing quantitative and qualitative research studies.

Responsibilities

• Act as the primary insights partner by building and executing research roadmaps for Subscriptions and customer growth.
• Analyze target audiences and execute complex quantitative analyses to drive data-driven feature prioritization.
• Oversee the brand health program by tracking and testing campaign positioning.

Skills

Data analysis

Cross-functional leadership

Quantitative research

Qualitative research

Vendor management

Education

Bachelor's degree

Master's degree

Job description

Google LLC in Mountain View is seeking a Consumer Insights Lead to drive consumer and market insights for its Subscriptions and Services offerings, including Google One AI and Google Fi Wireless. You will design end-to-end quantitative and qualitative research programs, partnering with Marketing, Product Management, Strategy and Operations, and UXR.

Your work will define target users, core features, and brand strategy to accelerate subscriber growth.