Senior Analytics & Insights Leader (Equity Options)

Insomnia-Cookies; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Bonus included

Equity

Free cookies & swag

Job summary

Insomnia Cookies is seeking a Manager, Analytics & Business Intelligence to turn data into actionable insights across Marketing, Digital, Loyalty, Finance, Product, and Operations. You’ll unify data, build clear reporting, and surface trends to guide smarter decisions.

You’ll serve as the analytics partner for Marketing, tracking CAC, ROAS, LTV, retention, and engagement while connecting customer insights to business results and growth opportunities.

Qualifications

• Bachelor’s degree in Business, Analytics, Economics, Statistics, Data Science, Marketing Analytics, or a related field.
• 4–6+ years in business intelligence, customer analytics, marketing analytics, or growth analytics.
• Experience in QSR, retail, hospitality, eCommerce, or high-volume consumer business preferred.
• Advanced SQL with strong proficiency in Excel/Google Sheets.
• Experience with Tableau, Looker, or Power BI; GA4 and Braze experience a plus.
• Proven ability to turn complex data into clear, actionable insights for non-technical audiences.

Responsibilities

• Own and improve Marketing and customer analytics dashboards and reporting.
• Analyze customer behavior across channels to identify trends and opportunities.
• Develop segmentation and lifecycle analyses for acquisition, retention, and LTV.
• Evaluate marketing ROI, attribution, and campaign performance with cross-functional partners.
• Partner with Digital, Loyalty, Product, and Finance to inform decisions and strategy.
• Design and evaluate A/B tests; translate results into actionable next steps.

Skills

SQL

Excel/Sheets

Analytical thinking

Multi-channel marketing measurement

KPI reporting

Storytelling with data

Education

Bachelor’s degree in Business/Analytics/Economics/Statistics/Data Science/Marketing Analytics

Tools

Tableau

Looker

Power BI

GA4

Braze

Snowflake/BigQuery

Job description

Insomnia Cookies is seeking a Manager, Analytics & Business Intelligence to turn data into actionable insights across Marketing, Digital, Loyalty, Finance, Product, and Operations. You’ll unify data, build clear reporting, and surface trends to guide smarter decisions.

You’ll serve as the analytics partner for Marketing, tracking CAC, ROAS, LTV, retention, and engagement while connecting customer insights to business results and growth opportunities.