Consumer Insight Manager

The Estée Lauder Companies; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

The Estée Lauder Companies in New York seeks a senior marketing leader to shape the brand’s 360 marketing plan, manage the product portfolio, and define consumer journeys for local markets.

You will oversee campaigns, pricing, and budgeting while coordinating with global and local teams to drive launches and market opportunities. A marketing degree and 5+ years in cosmetics or luxury FMCG are required.

Qualifications

• Degree in Marketing or equivalent.
• +5 years Marketing experience in a retail/cosmetics/luxury goods or FMCG arena.
• Fluent English + Local Language.
• Strong strategic accountability in marketing.
• Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders.
• Excellent analytical and decision making skills.
• Personality: willingness to lead, test, learn and challenge the status quo.
• Proactivity
• Strong digital understanding, with interest in trends and new technology.
• Ability to lead a cross‑functional team and interface with international markets.
• High "luxury touch".

Responsibilities

• Builds the 360 marketing plan for the brand and defines KPIs, also managing product & trade marketing activities.
• Profiles consumers, adapting global guidelines to local reality.
• Defines the Consumer Journey according to the profiled targets.
• Defines the advertising and distribution mix.
• Adapts the marketing plan according to sales performance, trends, competitors and social media metrics.
• Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
• Forecasts GWP, testers and samples.
• Forecasts pricing according to regional and global policies.
• Analyzes sales performance of key categories.
• Runs COGS analysis to optimize product assortment.
• Acts as Brand Expert on own product assortment and competitors.
• Responsible for campaigns (Event Management, timing and tracking).
• Supply management and information to stakeholders.
• Gathers feedback from customers and engages in CR activities.

Skills

Marketing leadership

Strategic thinking

Communication skills

Analytical skills

Digital marketing

Cross-functional leadership

Luxury brand awareness

Proactivity

Fluent English

Local language

Education

Marketing degree

Job description

Description

BRAND BUILDING (Marketing Plan):

• Builds the 360⁃marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams.
• Profiles consumers, adapting global guidelines to local reality.
• Defines the Consumer Journey according to the profiled targets.
• Defines the advertising and distribution mix.
• Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics.

PRODUCT MANAGEMENT (Product Portfolio Management):

• Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
• Manage and maintain discontinued products and returns with the objective of reducing returns.
• Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.
• Forecasts GWP, testers and samples.
• Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies.
• Analyzes sales performance of key categories.
• Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.
• Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.
• Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.
• Creates Account and Purchase⁃Order ledger and follow⁃up.
• Supply management and responsible for giving information to relevant stakeholders.
• Manages returns and assortments.

MARKETING STRATEGY (Strategy insights & solutions):

• Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness.
• Defines and presents regional marketing plans, ensuring their effective implementation.
• Shares ideas and challenges in cross brand meetings Campaigns support.
• Builds local product offerings if relevant in collaboration with Trade Marketing.
• Supports Consumer Marketing in building local launch plans.
• Responsible for campaigns (Event Management, timing of campaigns and tracking).
• Contributes to Visual Merchandising decision⁃making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams.

BUDGETING:

• Manages Marketing budget, reviewing P&L on a monthly basis.
• Defines A&P budget and optimizes it.

CUSTOMERS & CR Customers:

• Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys).
• Gathers feedback from customers with the Consumer Communication Executive Customer Relationship.
• Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities.
• Engages in CR activities across various touch points.

Qualifications

• Degree in Marketing or equivalent
• + 5 years Marketing experience in a retail/cosmetics/luxury goods or FMCG arena
• Fluent English + Local Language
• Strong strategic accountability in marketing
• Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders
• Excellent analytical and decision making skills
• Personality: willingness to lead, test, learn and challenge the status quo.
• Proactivity
• Strong digital understanding, with interest in trends and new technology
• Ability to lead a cross⁃functional team and interface with international markets
• High "luxury touch"