Manager, Hair Care Brand.com

Estée Lauder Companies; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Estée Lauder Companies seeks an Online Manager to lead the Online team under the Online Senior Director, partnering with Brand and KAMO to drive performance across Brand.com/3PP.

The role focuses on online strategy, performance management, and sales execution, shaping campaigns, merchandising, and analytics to deliver a strong omnichannel e-commerce result.

Qualifications

• University Degree from a reputable university; overseas study preferred.
• 10+ years of experience, with more than 5 years directly managing e-commerce.
• Strong understanding of e-commerce, brand site experience, and campaign execution.
• Experience with Western cosmetics or luxury/FMCG brands preferred and delivering market share growth.
• Knowledge of on-site analytics (GA) and site optimization, with basic HTML/CSS/JS understanding.

Responsibilities

• Lead online strategy planning and drive online P&L for brand clusters.
• Oversee product selection, assortment, pricing, and promotions for brand.com/3PP.
• Develop plans for merchandizing, website design, and online calendar alignment.
• Manage online campaign performance and report insights to Brand teams.
• Deliver 3PP and Brand.com sales execution and monthy performance reports.

Skills

E-commerce

Online marketing

Analytics

Omnichannel

Education

University degree

Tools

GA

HTML

CSS

JavaScript

Job description

Description

The Online Manager leads Online team under Online Senior Director and work in partnership with Brand and KAMO team while overseeing Online teams of all Brand clusters.

Online Senior Manager is accountable for overall brand clusters Online performance/Online campaign performance and sales execution for all brands Brand.com/3PP.

Key Accountabilities

Online Strategy

• Online Strategy Planning Drive execution, optimization and success of online campaigns to deliver Online P&L for the brand cluster
• Make product selection, assortment, and pricing decisions for brand.com/3PP
• Make decisions on promotions items (including collateral) and creative concepts for brand.com/3PP
• Develop Sales objectives, plans, and programs for brand.com/3PP
• Develop plans for merchandizing, website design, and PR for brand.com/3PP
• Develop omni calendar in collaboration with Brand Inventory Planning
• Lead management of brand.com's inventory and align it with online marketing calendar and in collaboration with DPIM and brand Online budgeting
• Partner with Brand to allocate P&L statement for each brand's brand.com/3PP within the cluster and affiliate team
• Partner with Brand to prepare a budget plan for brand.com/3PP that takes into account each brand's strategy, in-store conditions, and past results

Online Performance Management

• Online Campaign Performance Management
• Drive to optimize each brand's Online campaign performance for brand.com/3PP in partnership with Brand teams
• Ensure to align each brand's Online campaign performance with Brand's objectives
• Analyze Online campaign and functions of its competitors and report to Online Senior Manager
• Analyze Online campaign following completion and share insights with Brand to incorporate to optimize future campaigns

Brand.com/3PP Sales Execution

• 3PP Sales Execution
• Ensure merchandizing, such as price, contents, sort order, description, disclaimer, etc. are aligned with Online Sales plans and Online Promotion Plan
• Monitor 3PP to ensure proper execution of merchandizing for each brands up to date
• Develop 3PP strategy based on Communicating goals internally & externally and executing those goals successfully
• Preparing and delivering presentations to different audiences, and performing ad-hoc analysis as needed
• Producing monthly reports that reflect overall marketplace financial performance and key performance indicator
• Brand.com Sales Execution
• Lead merchandizing, such as price, contents, sort order, description, disclaimer, etc. are aligned with Online Sales plans and Online Promotion Plan
• Drive proper execution of merchandizing
• Lead brand.com to ensure merchandizing is up to date

Consumer Marketing Strategy

• Channel Activation
• Develop specific implementation programs and campaigns for brand.com/ 3PP to maximize traffic, conversions, retention
• Highlight key areas where the Brand needs strategic and/or operational support from APAC

Qualifications

Education:

• University Degree from a reputable university; overseas study (for a year or duration of university education) preferred.

Work Experience:

• 10 years working experience of which more than 5 years are directly managing e-commerce
• Strong understanding of e-commerce, improving brand site experience, managing the marketing calendar and executing campaigns and driving business results
• A strong understanding of the 3PP players, ideally with first-hand experience of managing the relationship and programs to achieve successful business results
• Experience working in a Western company (ideally but not limited to cosmetics, luxury, FMCG) and a track record of delivering market share growth
• Understanding of media landscape and how this can be leveraged to develop omnichannel communications plans that includes performance driven media to drive e-commerce sales, consumer loyalty and drive market share
• Basic understanding of site operations (suchas HTML, CSS, JS)
• Competency in leveraging on-site analytics tools (GA) and other data sources to improve site experience and optimize sales

Personal Characteristics:

• Ability to multi-task, self-starter, proactive
• Strong influencing skills and an ability to simplify complex situations
• Takes initiative and accountability for their actions
• Treats colleagues and stakeholders with respect
• Ability to clearly and confidently articulate themselves orally and in writing
• Analytically minded yet able to extract and articulate key messages