Consumer Growth Manager

Manna 1; Town of Texas (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Manna is scaling its US consumer growth efforts with a focus on Tulsa. The Consumer Growth Manager will design and execute our growth playbook across promotions, CRM, and local campaigns to turn consumer interest into sustained order growth.

You will collaborate with Product, Operations, Commercial and Marketing to remove growth blockers, test initiatives, and drive repeat orders with data-driven insights.

Qualifications

• Experience in a high-growth B2C startup or scale-up in delivery, marketplace, or quick commerce.
• Strong analytical thinking with hands-on CRM, promotions, and activations.
• Ability to identify growth blockers and work cross-functionally.
• Experience running growth initiatives and turning tests into repeatable playbooks.
• Experience managing budgets and understanding unit economics.
• Comfortable with fast-moving environment and ambitious order targets.

Responsibilities

• Drive consumer order volumes as the main KPI.
• Design and run the US consumer growth strategy with Tulsa focus.
• Manage Tulsa growth playbook including promotions and CRM.
• Drive retention across app and aggregator partners.
• Develop local campaigns to convert interest into orders.
• Use CRM channels to boost engagement and repeat orders.

Skills

Growth marketing

Data-driven

CRM campaigns

Cross-functional collaboration

A/B testing

Budget management

Tools

CRM platforms

Email marketing tools

Analytics tools

Job description

About Manna

AtManna, we’re changing how the world receives things – by taking delivery to the skies.

Our mission is simple but ambitious:to make high-speed delivery affordable, green, and safe. We design and build our own aviation-grade drones that deliver food, coffee, groceries, and more directly from local stores and vendors to people’s doors in just a few minutes.

We’re a team thatDrives with Impact, isSafety Focused, and knows that the best ideas come fromTeam Playerswho show up as theirAuthentic Selves. We move fast, we are passionate about what we do, and we’re always pushing a growth mindset tobe betterin everything we do.

As we expand our operations in the United States, we’re looking for aConsumer Growth Managerto join our team.Tulsa, Oklahoma is our preferred location, with Dallas–Fort Worth also an option.

Welcome to Manna – where we deliver the future.

Role Purpose

As theConsumer Growth Manager, reporting directly toHead of Consumer Growth, you willhelp design and execute the B2C growth strategy across the US, with a particular focus on running and developing our consumer growth playbook in Tulsa.

Yourkey KPI is order volumes, full stop.

This is a highly hands-on role focused on turning consumer interest in drone delivery into sustained order growth. You will run the Tulsa growth playbook across promotions, local CRM, demand generation and repeat orders, testing what works and scaling successful activity.

You’ll work closely with teams across Product, Operations, Commercial and Marketing to identify and remove barriers to consumer growth. You’ll also partner with ourSenior Commercial Development Associateon vendor co-promotions, bringing the consumer growth and activation lens while the Commercial team leads the direct commercial relationship and partner negotiations.

There is significant scope to test, learn and build as Manna scales in the US. You’ll need to be comfortable moving quickly, using data to make decisions and turning successful local initiatives into repeatable growth activity.

Key Responsibilities

• Drive consumer order volumes as the key KPI for the role.
• Help design and execute theB2C growth strategy across the US.
• Run theTulsa consumer growth playbook, including promotions, local CRM, demand generation and initiatives to drive repeat orders.
• Drive order volume, frequency and retention across our app and aggregator partners.
• Develop and execute local campaigns and activations that build awareness and convert consumer interest into orders.
• Use CRM channels, including push, email and SMS, to drive engagement, repeat orders and consumer retention.
• Test different promotions, campaigns and growth initiatives, using data to understand what works and scaling successful activity.
• Partner with ourSenior Commercial Development Associateon vendor co-promotions and joint consumer initiatives.
• Work cross-functionally with Product, Operations, Commercial and Marketing to identify and address growth blockers limiting order volume.
• Use the consumer interest and virality around drone delivery to create sustainable, repeatable demand.
• Share learnings from Tulsa and help develop growth approaches that can be applied as Manna expands across the US.

Requirements

What We’re Looking For

• Experience working in a high-growth B2C start-up or scale-up, ideally in food delivery, marketplaces, mobility, quick commerce or another location-based consumer business.
• Strong analytical thinking combined with hands-on execution, with experience increasing acquisition, order frequency and retention through CRM, promotions, local activations and product improvements.
• Experience identifying and solvinggrowth blockers limiting order volume, working cross-functionally with Product, Operations, Commercial and Marketing.
• Experience running and testing consumer growth initiatives and turning successful experiments into repeatable growth playbooks.
• Experience working with budgets and understanding the commercial and unit-economic impact of growth activity.
• Comfortable working in a fast-moving environment where priorities can change quickly and there is significant scope to build new processes and approaches.
• Comfortable being accountable for ambitiousorder volume targetsand using data to continuously improve performance.
• Comfortable using the latest AI tools to work faster, make better decisions and operate efficiently.

Why Join Manna?

This is a rare opportunity to help build the consumer growth engine for a category-defining product at the point of US scale-up.

The role combines data-driven growth with real creativity and hands-on execution. You’ll have the opportunity to test local ideas, develop promotions and campaigns, build repeat consumer behaviour and understand what makes drone delivery part of customers’ everyday lives.

You’ll work closely with senior leadership and teams across Product, Operations, Commercial and Marketing, with significant scope to test and execute new ideas. You’ll also work closely with our consumer growth colleague in Ireland, benefiting from coaching and the learnings developed to date.

The product already generates extraordinary consumer interest. Your job is to help turn that excitement intosustained order growth and millions of repeat ordersas Manna scales across the US.

Manna is an Equal Opportunity Employer and is committed to creating an inclusive workplace for all employees.