Consumer Growth Manager

Manna Air Delivery; Tulsa (OK); Hybrid; USD 75,000 - 120,000; Full time

Job summary

Manna is seeking a Consumer Growth Manager to design and drive the US growth strategy, with a focus on Tulsa. You will build and execute local campaigns, manage CRM-driven retention, and scale successful initiatives across the US.

You will lead cross-functional collaboration with Product, Operations, Commercial and Marketing to remove growth blockers and turn consumer interest into repeat orders. This role requires data-driven decision making and a fast-moving mindset.

Qualifications

• Experience in a high-growth B2C startup or scale-up (food delivery, marketplaces, mobility, or quick commerce).
• Proven ability to increase acquisition, order frequency and retention via CRM, promotions, local activations and product improvements.
• Experience identifying and solving growth blockers by working cross-functionally with Product, Operations, Commercial and Marketing.
• Experience running and testing consumer growth initiatives and turning successful experiments into repeatable growth playbooks.

Responsibilities

• Drive consumer order volumes as the key KPI for the role.
• Help design and execute the B2C growth strategy across the US.
• Run the Tulsa consumer growth playbook, including promotions, local CRM, demand generation and initiatives to drive repeat orders.
• Drive order volume, frequency and retention across our app and aggregator partners.
• Develop and execute local campaigns and activations that build awareness and convert consumer interest into orders.
• Use CRM channels, including push, email and SMS, to drive engagement, repeat orders and consumer retention.
• Test different promotions, campaigns and growth initiatives, using data to understand what works and scaling successful activity.
• Partner with our Senior Commercial Development Associate on vendor co‑promotions and joint consumer initiatives.
• Work cross-functionally with Product, Operations, Commercial and Marketing to identify and address growth blockers limiting order volume.
• Use the consumer interest and virality around drone delivery to create sustainable, repeatable demand.
• Share learnings from Tulsa and help develop growth approaches that can be applied as Manna expands across the US.

Skills

High-growth startups

Analytical thinking

CRM campaigns

Promotions & activations

Cross-functional collaboration

Data-driven decisions

AI tools usage

Tools

CRM platforms

Analytics tools

AI tools

Job description

About Manna

At Manna, we're changing how the world receives things - by taking delivery to the skies.

About Manna

At Manna, we're changing how the world receives things - by taking delivery to the skies.

Our mission is simple but ambitious: to make high-speed delivery affordable, green, and safe. We design and build our own aviation-grade drones that deliver food, coffee, groceries, and more directly from local stores and vendors to people's doors in just a few minutes.

We're a team that Drives with Impact, is Safety Focused, and knows that the best ideas come from Team Players who show up as their Authentic Selves. We move fast, we are passionate about what we do, and we're always pushing a growth mindset to be better in everything we do.

As we expand our operations in the United States, we're looking for a Consumer Growth Manager to join our team. Tulsa, Oklahoma is our preferred location, with Dallas-Fort Worth also an option.

Welcome to Manna - where we deliver the future.

Role Purpose

As the Consumer Growth Manager, reporting directly to Head of Consumer Growth, you will help design and execute the B2C growth strategy across the US, with a particular focus on running and developing our consumer growth playbook in Tulsa.

Your key KPI is order volumes, full stop.

This is a highly hands‑on role focused on turning consumer interest in drone delivery into sustained order growth. You will run the Tulsa growth playbook across promotions, local CRM, demand generation and repeat orders, testing what works and scaling successful activity.

You'll work closely with teams across Product, Operations, Commercial and Marketing to identify and remove barriers to consumer growth. You'll also partner with our Senior Commercial Development Associate on vendor co‑promotions, bringing the consumer growth and activation lens while the Commercial team leads the direct commercial relationship and partner negotiations.

There is significant scope to test, learn and build as Manna scales in the US. You'll need to be comfortable moving quickly, using data to make decisions and turning successful local initiatives into repeatable growth activity.

Key Responsibilities

• Drive consumer order volumes as the key KPI for the role
• Help design and execute the B2C growth strategy across the US
• Run the Tulsa consumer growth playbook, including promotions, local CRM, demand generation and initiatives to drive repeat orders
• Drive order volume, frequency and retention across our app and aggregator partners
• Develop and execute local campaigns and activations that build awareness and convert consumer interest into orders
• Use CRM channels, including push, email and SMS, to drive engagement, repeat orders and consumer retention
• Test different promotions, campaigns and growth initiatives, using data to understand what works and scaling successful activity
• Partner with our Senior Commercial Development Associate on vendor co‑promotions and joint consumer initiatives
• Work cross-functionally with Product, Operations, Commercial and Marketing to identify and address growth blockers limiting order volume
• Use the consumer interest and virality around drone delivery to create sustainable, repeatable demand
• Share learnings from Tulsa and help develop growth approaches that can be applied as Manna expands across the US

Requirements

What We're Looking For

• Experience working in a high-growth B2C start‑up or scale‑up, ideally in food delivery, marketplaces, mobility, quick commerce or another location-based consumer business
• Strong analytical thinking combined with hands‑on execution, with experience increasing acquisition, order frequency and retention through CRM, promotions, local activations and product improvements
• Experience identifying and solving growth blockers limiting order volume, working cross‑functionally with Product, Operations, Commercial and Marketing
• Experience running and testing consumer growth initiatives and turning successful experiments into repeatable growth playbooks
• Experience working with budgets and understanding the commercial and unit‑economic impact of growth activity
• Comfortable working in a fast‑moving environment where priorities can change quickly and there is significant scope to build new processes and approaches
• Comfortable being accountable for ambitious order volume targets and using data to continuously improve performance
• Comfortable using the latest AI tools to work faster, make better decisions and operate efficiently

Why Join Manna?

This is a rare opportunity to help build the consumer growth engine for a category‑defining product at the point of US scale‑up.

The role combines data‑driven growth with real creativity and hands‑on execution. You'll have the opportunity to test local ideas, develop promotions and campaigns, build repeat consumer behaviour and understand what makes drone delivery part of customers' everyday lives.

You'll work closely with senior leadership and teams across Product, Operations, Commercial and Marketing, with significant scope to test and execute new ideas. You'll also work closely with our consumer growth colleague in Ireland, benefiting from coaching and the learnings developed to date.

The product already generates extraordinary consumer interest. Your job is to help turn that excitement into sustained order growth and millions of repeat orders as Manna scales across the US.

Manna is an Equal Opportunity Employer and is committed to creating an inclusive workplace for all employees.