Consumer Analytics Senior Manager

Wolverine World Wide, Inc. (United States); Rockford (IL); Hybrid; USD 95,000 - 125,000; Full time

Job summary

Wolverine World Wide, Inc. seeks a Consumer Analytics Senior Manager to lead its analytics engine, driving digital commerce performance across brands. The role emphasizes translating eCommerce data into actionable insights for revenue growth.

Applicants should have over 8 years of experience in eCommerce analytics and a strong command of BI tools. The position offers a flexible hybrid work schedule, with some travel involved.

Qualifications

• 8+ years of experience in eCommerce analytics, consumer analytics, growth strategy, or digital performance.
• Fluency with eCommerce analytics and BI tools with the ability to translate tool output into business insights.
• Strong understanding of eCommerce KPIs, conversion funnels, attribution, and experimentation.

Responsibilities

• Manage and optimize portfolio-level eCommerce performance measurements.
• Lead the conversion funnel analysis and identify drop-off drivers.
• Elevate analytics from reporting to decision support.

Skills

eCommerce analytics

BI tools (e.g., GA4, Power BI/Tableau)

Conversion funnel analysis

Forecasting and performance management

Job description

Overview

The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine Worldwide’s digital commerce performance across brands and channels. This role translates consumer and eCommerce data into clear, decision‑ready insights that drive revenue growth, margin improvement, and better consumer experiences.

Responsibilities

• Manage and optimize portfolio‑level eCommerce performance measurements.
• Lead the conversion funnel analysis and identify drop‑off drivers, test hypotheses, and collaborate with Commercial & UX teams to implement improvements.
• Lead weekly, monthly, and quarterly performance readouts, clearly articulating drivers vs. plan and key risks/opportunities.
• Elevate analytics from reporting to decision support for senior leaders.
• Partner with Finance and Commercial teams to forecast revenue and site KPIs.
• Translate digital metrics into financial impact (net revenue, gross margin, operating profit) to support investment decisions and business cases.
• Act as a strategic analytics partner to eCommerce, Marketing, CRM, Merchandising, and Marketplace teams.
• Continuously raise the bar on methodologies and insight quality.
• Perform duties consistent with the company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Qualifications

• 8+ years of experience in eCommerce analytics, consumer analytics, growth strategy, or digital performance.
• Fluency with eCommerce analytics and BI tools (e.g., GA4 or equivalent, Power BI/Tableau, experimentation platforms) with the ability to translate tool output into business and financial insights.
• Strong understanding of eCommerce KPIs, conversion funnels, attribution, and experimentation.
• Proven ability to translate complex data into executive‑ready insights and recommendations.
• Experience partnering with Finance on forecasting and performance management.

Working Conditions

Normal office environment. Some travel may be required. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

EEO Statement

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.