Construction Field Engineer

International Association of Plumbing and Mechanical Officials (IAPMO); Northern (KY); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Health, dental & vision insurance

Product discounts

Paid time off

Flexible work environment

Opportunity to lead marketing at afast

Job summary

Jobot, a high-growth environment, seeks a strategic Director of Marketing to lead our marketing team and drive growth across all direct-to-consumer channels. You will oversee influencer marketing, paid media, content strategy, and brand development, shaping our brand voice and optimizing customer acquisition.

Ideal candidate has 7+ years in marketing with leadership, deep Shopify/DTC experience, and a track record of scaling brands.

Qualifications

• 7+ years of marketing experience, with at least 3 in a leadership role.
• Proven track record scaling DTC brands, preferably in health, wellness, or CPG.
• Deep knowledge of Shopify and DTC eCommerce best practices.
• Strong experience in paid media buying, influencer marketing, and lifecycle marketing (email/SMS).
• Analytical mindset with ability to translate data into actionable insights.
• Excellent communication, leadership, and team-building skills.

Responsibilities

• Lead and mentor a team of ~5 across digital marketing, influencer partnerships, content creation, and design.
• Own and optimize all paid media channels (Meta, Google, TikTok, etc.), balancing performance and brand objectives.
• Develop and execute influencer and affiliate strategies to amplify reach, drive conversions, and build community.
• Oversee all DTC marketing efforts on Shopify, ensuring an optimized, high-converting customer journey.
• Collaborate cross-functionally with Product, Sales, and Ops teams to align launches and promotions.
• Use data to continuously improve campaign performance, customer LTV, and CAC.
• Manage marketing budget and agency/vendor relationships; maintain brand consistency across touchpoints.
• Stay ahead of industry trends in sports nutrition, eCommerce, and performance marketing.

Skills

Strategic marketing leadership

DTC marketing

Analytics & insights

Team leadership

Communication

Tools

Shopify

Job description

Sports Nutrition, Athletes & Influencers, Paid Media

This Jobot Job is hosted by: Dylan Currier

Salary: $140,000 - $165,000 per year

A bit about us:

We are a high-growth sports nutrition company dedicated to fueling performance through top-quality supplements, including vitamins, amino acids, protein powders, and energy drinks. Our mission is to support athletes, fitness enthusiasts, and everyday movers with products that enhance energy, recovery, and overall wellness. We're passionate about innovation, authenticity, and connecting with our community through impactful marketing.

Why join us?

• Competitive salary + performance bonus
• Health, dental, and vision insurance
• Product discounts
• Paid time off and flexible work environment
• Opportunity to lead marketing at a fast-growing company with an authentic mission

Job Details

We're seeking a strategic and hands-on Director of Marketing to lead our marketing team and drive growth across all direct-to-consumer (DTC) channels. This individual will oversee influencer marketing, paid media, content strategy, and brand development. The ideal candidate has deep experience in Shopify, DTC eCommerce, and managing high-performing teams. You'll play a key leadership role in shaping our brand voice, scaling customer acquisition, and optimizing retention.

Key Responsibilities:

• Lead and mentor a team of ~5 across digital marketing, influencer partnerships, content creation, and design
• Own and optimize all paid media channels (Meta, Google, TikTok, etc.), balancing performance and brand objectives
• Develop and execute influencer and affiliate strategies to amplify reach, drive conversions, and build community
• Oversee all DTC marketing efforts on Shopify, ensuring an optimized, high-converting customer journey
• Collaborate cross-functionally with Product, Sales, and Ops teams to align launches and promotions
• Use data to continuously improve campaign performance, customer LTV, and CAC
• Manage marketing budget and agency/vendor relationshipsMaintain brand consistency across touchpoints, including email, SMS, social, and packaging
• Stay ahead of industry trends in sports nutrition, eCommerce, and performance marketing

Requirements:

• 7+ years of marketing experience, with at least 3 in a leadership role
• Proven track record scaling DTC brands, preferably in health, wellness, or CPG
• Deep knowledge of Shopify and DTC eCommerce best practices
• Strong experience in paid media buying, influencer marketing, and lifecycle marketing (email/SMS)
• Analytical mindset with ability to translate data into actionable insights
• Excellent communication, leadership, and team-building skills
• Passion for health, fitness, and performance a strong plus

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.