Connected Commerce Content Strategy & Operations Lead

Alcon MX; Fort Worth (TX); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Flexible time off

Paid time off

Job summary

Alcon seeks a Manager, Connected Commerce Content Strategy & Operations to advance OTC content across omnichannel retailers. You will build scalable content frameworks, govern assets, and drive continuous improvement with cross-functional partners in Brand Marketing, Creative Agencies, Sales, Regulatory, and Legal.

The role emphasizes content optimization for AI-powered commerce, syndication, DAM, and CMS platforms, ensuring compliant, high-quality content across channels.

Qualifications

• Experience in content strategy, content operations, commerce marketing, digital marketing, content syndication.
• Experience developing and managing scalable content processes, ways of working, or operating frameworks.
• Strong understanding of commerce content principles, digital shelf fundamentals, and retailer ecosystems.

Responsibilities

• Develop and maintain content frameworks, standards, and best practices across commerce channels.
• Establish scalable processes for incorporating emerging content formats, retailer capabilities, and trends into content planning and execution.
• Build and optimize content workflows enabling efficient creation, review, deployment, and maintenance of commerce content.
• Lead evaluation and adoption of AI-enabled content creation, optimization, localization, and governance capabilities.
• Ensure alignment between owned content, syndicated content, and retail media assets.

Skills

DAM systems

PIM

Syndication platforms

Retailer portals

AI-powered content

Content automation

Cross-functional leadership

Project management

Education

Bachelor’s Degree

Tools

Syndigo

DAM systems

Content management systems

Job description

Alcon seeks a Manager, Connected Commerce Content Strategy & Operations to advance OTC content across omnichannel retailers. You will build scalable content frameworks, govern assets, and drive continuous improvement with cross-functional partners in Brand Marketing, Creative Agencies, Sales, Regulatory, and Legal.

The role emphasizes content optimization for AI-powered commerce, syndication, DAM, and CMS platforms, ensuring compliant, high-quality content across channels.