Community Relations Director

Anchor Health; Redwood City (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

Anchor Health LLC in Redwood City, CA is seeking a Marketing/Community Education Liaison/Clinical Marketing Liaison to drive admissions to Hospice through targeted marketing and education activities with hospitals, nursing facilities, physicians, and other community resources.

The role builds relationships, delivers in-service presentations, represents Anchor Health publicly, and collaborates with an inter-disciplinary team to promote hospice services while maintaining patient dignity and

Qualifications

• Bachelor's degree in a related field required.
• Experience in marketing, preferably hospice or healthcare.
• Clinical liaison experience (LVN/RN) with marketing skills preferred but not required.
• Strong verbal and written communication skills.
• Self-starter with ability to create own leads and manage territory.
• Ability to work in an inter-disciplinary team and meet monthly goals.

Responsibilities

• Generate business by creating new and maintaining relationships with physicians and other medical professionals, community and senior organizations, hospitals, referral sources.
• Prepare and conduct calls and in-service presentations to potential referral sources.
• Participate in community and organizational programs, making presentations to promote Anchor Health services.
• Promote an atmosphere of privacy, dignity and well-being for patients.
• Promote positive public relations with patients, family members, and healthcare providers.
• Serve as a resource internally and externally supporting the mission and vision of the organization, especially in palliative and end-of-life care.

Skills

Marketing

Community outreach

Healthcare marketing

Public relations

Verbal communication

Territory management

Self-starter

Presentation skills

Education

Bachelor's Degree in a related field

Job description

Anchor Health LLC

Job Title/Position: Marketing/Community Education Liaison/Clinical Marketing Liaison

Reports To: Executive Director/Administrator/VP of Business Development

The Community Education Liaison/Clinical Marketing Liaison will be responsible for facilitating patient admissions to Hospice via marketing and education activities with contracted and potentially contracted hospitals, skilled nursing facilities, respite centers, physician, and other community resources. Proven track record and strong community contacts preferred.

Some of the specific job duties include, but are not limited to:

Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.

Prepare and conduct calls and In-service presentations to potential referral sources.

Participate in community and organizational programs, making presentations and joining as a member where appropriate, to facilitate a broader knowledge of the Hospice philosophy and to promote Anchor Health services.

Promote an atmosphere which allows for the privacy, dignity and well-being of all patients.

Promote positive public relations with patients, family members, and healthcare providers.

Serve as a resource both internally and externally by supporting the mission and vision of the organization, particularly as it applies to palliative and end of life care.

Education:

Bachelor's Degree in a related field

Professional Experience:

Experience in marketing, preferably hospice or other healthcare environment (i.e. Home Health, Long Term Care, Pharmaceuticals)

Clinical liaison (LVN or RN) with strong Marketing skills and experience preferred but not required

Strong verbal and written communication skills.

Self-starter with ability to create own leads.

Able to maintain an organized approach to territory management and work with limited supervision.

Able to work as part of an inter-disciplinary team.

Able to meet and exceed monthly goals.

Able to support and promote the Hospice philosophy to referral sources in the medical industry