Community Outreach & Marketing Coordinator

Mountain Laurel Medical Center; Northern (KY); Hybrid; USD 42,000 - 65,000; Full time

Benefits offered by this job

Flexible scheduling

Professional development

Job summary

Mountain Laurel Medical Center is seeking a Marketing, Communications and Outreach Coordinator to support day-to-day marketing, communications, community relations and outreach activities. You will create engaging content, manage campaigns, and coordinate events across MLMC’s service area.

Reporting to the Manager of Business & Community Development, you will work with departments to promote MLMC services and branding, track progress, and support major campaigns and service launches.

Qualifications

• Associate degree in marketing, communications, public relations, business, community development, or a related field, or a high school diploma or equivalent with at least three years of relevant experience.
• Valid driver's license and acceptable driving record.
• Experience in marketing, communications, social media, community outreach, public relations, or a related area.
• Experience using social media and basic marketing or content creation tools.
• Strong writing, editing, graphic design, organizational, project management, and attention-to-detail skills.
• Ability to create clear, accurate, and engaging public-facing content for diverse audiences.
• Ability to manage multiple priorities, meet deadlines, exercise sound judgment, and work independently.
• Ability to comply with applicable requirements governing patient information, photographs, testimonials, and public communications.

Responsibilities

• Implement day-to-day marketing and communications activities in alignment with organizational priorities and direction from the Manager of Business & Community Development.
• Create written and visual content for social media, the website, advertisements, newsletters, recruitment efforts, and other communication channels.
• Maintain a proactive content calendar and coordinate digital communications supporting MLMC services, programs, events, campaigns and organizational initiatives.
• Design flyers, advertisements, brochures, signage, digital graphics, presentations and other branded materials, and capture photography and video for communications use.
• Support and coordinate marketing campaigns, new and existing service-line promotion, website updates, advertising placements, print projects and vendor/media activities.
• Coordinate community engagement and outreach activities throughout MLMC's service area, including event planning, registrations, logistics, materials, staff participation and on-site representation.
• Support MLMC-sponsored community events, campaigns and special initiatives and maintain outreach materials, displays, promotional items and supplies.
• Maintain project trackers and coordinate marketing, communications and outreach projects, departmental requests, deadlines, deliverables and status updates.
• Support major campaigns, service launches, special events, community initiatives and other strategic projects.
• Monitor social media, website, campaign and outreach performance; track participation and other measures; and use data and feedback to help identify opportunities for improvement.
• Gather and organize information, data photographs, testimonials and other materials supporting communications, grant-funded initiatives and community benefit reporting.
• Collaborate with clinical, administrative, operational and Human Resources teams and maintain positive relationships with community partners, vendors, media representatives and the public.
• Participate in departmental planning, committees and workgroups as assigned.

Skills

Content creation

Social media management

Graphic design

Project management

Campaign coordination

Written communication

Education

Associate degree in marketing/communications

Bachelor's degree preferred

Tools

Canva

Adobe Creative Suite

CMS (Content Management System)

Microsoft Office

Job description

Mountain Laurel Medical Center is seeking a Marketing, Communications and Outreach Coordinator to support day-to-day marketing, communications, community relations and outreach activities. You will create engaging content, manage campaigns, and coordinate events across MLMC’s service area.

Reporting to the Manager of Business & Community Development, you will work with departments to promote MLMC services and branding, track progress, and support major campaigns and service launches.