Marketing, Communications and Outreach Coordinator

Mountain Laurel Medical Center; Northern (KY); Hybrid; USD 42,000 - 65,000; Full time

Benefits offered by this job

Flexible scheduling

Professional development

Job summary

Mountain Laurel Medical Center is seeking a Marketing, Communications and Outreach Coordinator to support day-to-day marketing, communications, community relations and outreach activities. You will create engaging content, manage campaigns, and coordinate events across MLMC’s service area.

Reporting to the Manager of Business & Community Development, you will work with departments to promote MLMC services and branding, track progress, and support major campaigns and service launches.

Qualifications

• Associate degree in marketing, communications, public relations, business, community development, or a related field, or a high school diploma or equivalent with at least three years of relevant experience.
• Valid driver's license and acceptable driving record.
• Experience in marketing, communications, social media, community outreach, public relations, or a related area.
• Experience using social media and basic marketing or content creation tools.
• Strong writing, editing, graphic design, organizational, project management, and attention-to-detail skills.
• Ability to create clear, accurate, and engaging public-facing content for diverse audiences.
• Ability to manage multiple priorities, meet deadlines, exercise sound judgment, and work independently.
• Ability to comply with applicable requirements governing patient information, photographs, testimonials, and public communications.

Responsibilities

• Implement day-to-day marketing and communications activities in alignment with organizational priorities and direction from the Manager of Business & Community Development.
• Create written and visual content for social media, the website, advertisements, newsletters, recruitment efforts, and other communication channels.
• Maintain a proactive content calendar and coordinate digital communications supporting MLMC services, programs, events, campaigns and organizational initiatives.
• Design flyers, advertisements, brochures, signage, digital graphics, presentations and other branded materials, and capture photography and video for communications use.
• Support and coordinate marketing campaigns, new and existing service-line promotion, website updates, advertising placements, print projects and vendor/media activities.
• Coordinate community engagement and outreach activities throughout MLMC's service area, including event planning, registrations, logistics, materials, staff participation and on-site representation.
• Support MLMC-sponsored community events, campaigns and special initiatives and maintain outreach materials, displays, promotional items and supplies.
• Maintain project trackers and coordinate marketing, communications and outreach projects, departmental requests, deadlines, deliverables and status updates.
• Support major campaigns, service launches, special events, community initiatives and other strategic projects.
• Monitor social media, website, campaign and outreach performance; track participation and other measures; and use data and feedback to help identify opportunities for improvement.
• Gather and organize information, data photographs, testimonials and other materials supporting communications, grant-funded initiatives and community benefit reporting.
• Collaborate with clinical, administrative, operational and Human Resources teams and maintain positive relationships with community partners, vendors, media representatives and the public.
• Participate in departmental planning, committees and workgroups as assigned.

Skills

Content creation

Social media management

Graphic design

Project management

Campaign coordination

Written communication

Education

Associate degree in marketing/communications

Bachelor's degree preferred

Tools

Canva

Adobe Creative Suite

CMS (Content Management System)

Microsoft Office

Job description

Description

Mountain Laurel Medical Center (MLMC) is seeking a creative, organized, and community-focused Marketing, Communications and Outreach Coordinator to support our marketing, communications, community relations, and outreach efforts.

Reporting to the Manager of Business & Community Development, the Marketing, Communications and Outreach Coordinator helps implement and coordinate MLMC's day-to-day marketing, communications, community relations and outreach activities. This position manages a diverse portfolio of communications and outreach projects; creates engaging written and visual content; coordinates campaigns, events and community initiatives; and works across departments to promote MLMC's services, programs, partnerships and community impact while maintaining consistent branding and messaging.

What You’ll Do

• Implement day-to-day marketing and communications activities in alignment with organizational priorities and direction from the Manager of Business & Community Development.
• Create written and visual content for social media, the website, advertisements, newsletters, recruitment efforts, and other communication channels.
• Maintain a proactive content calendar and coordinate digital communications supporting MLMC services, programs, events, campaigns and organizational initiatives.
• Design flyers, advertisements, brochures, signage, digital graphics, presentations and other branded materials, and capture photography and video for communications use.
• Support and coordinate marketing campaigns, new and existing service-line promotion, website updates, advertising placements, print projects and vendor/media activities.
• Coordinate community engagement and outreach activities throughout MLMC's service area, including event planning, registrations, logistics, materials, staff participation and on-site representation.
• Support MLMC-sponsored community events, campaigns and special initiatives and maintain outreach materials, displays, promotional items and supplies.
• Maintain project trackers and coordinate marketing, communications and outreach projects, departmental requests, deadlines, deliverables and status updates.
• Support major campaigns, service launches, special events, community initiatives and other strategic projects.
• Monitor social media, website, campaign and outreach performance; track participation and other measures; and use data and feedback to help identify opportunities for improvement.
• Gather and organize information, data photographs, testimonials and other materials supporting communications, grant-funded initiatives and community benefit reporting.
• Collaborate with clinical, administrative, operational and Human Resources teams and maintain positive relationships with community partners, vendors, media representatives and the public.
• Participate in departmental planning, committees and workgroups as assigned.

Education and Experience

Required:

• Associate degree in marketing, communications, public relations, business, community development, or a related field, or a high school diploma or equivalent with at least three years of relevant experience.
• Valid driver's license and acceptable driving record.
• Experience in marketing, communications, social media, community outreach, public relations, or a related area.
• Experience using social media and basic marketing or content creation tools.
• Strong writing, editing, graphic design, organizational, project management, and attention-to-detail skills.
• Ability to create clear, accurate, and engaging public-facing content for diverse audiences.
• Ability to manage multiple priorities, meet deadlines, exercise sound judgment, and work independently.
• Ability to comply with applicable requirements governing patient information, photographs, testimonials, and public communications.

Preferred:

• Bachelor's degree in marketing, communications, public relations, business, community development, or a related field.
• Three or more years of experience in marketing, communications, social media, community outreach, public relations, or a related area.
• Proficiency with Microsoft Office, social media platforms, content management systems, and graphic design tools such as Canva or Adobe Creative Suite.
• Basic photography and video content creation skills.
• Experience in an FQHC, community health center, nonprofit organization, or setting serving underserved populations.

What We’re Looking For

• Excellent written and verbal communication skills.
• Creativity and an eye for clear, engaging visual and written content.
• Strong organizational and time-management skills.
• Ability to manage multiple projects and deadlines while maintaining attention to detail.
• Strong interpersonal and relationship-building skills.
• Ability to work independently and collaboratively across departments.
• Comfortable representing MLMC at community events and interacting with the public.
• Valid driver's license and ability to travel throughout MLMC's service area.
• Availability for occasional evening and weekend community events.

About MLMC

Mountain Laurel Medical Center is committed to improving the health and well-being of the communities we serve. Our team works together to provide patient-centered care and advance our mission through respect, accountability, integrity, teamwork, continuous improvement, and patient-centered care.

If you're a strong communicator who enjoys creating engaging content, connecting with people, managing projects, and making a difference in your community, we’d love to hear from you.