Community Outreach & Enrollment Sales Director (General Manager)

Seasoned Recruitment; Hanford (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health coverage

Paid time off

Performance bonus

Career advancement

Meaningful community impact

Job summary

Seasoned Recruitment seeks a dynamic Community Outreach & Enrollment Sales Director to act as the front‑line General Manager for local growth and participant acquisition. You will lead a field team, drive grassroots enrollment, and own the end‑to‑end enrollment cycle in a hands‑on, high‑touch environment.

The ideal candidate thrives in direct‑to‑consumer outreach, builds pipelines from scratch, and reports to leadership with strong stakeholder collaboration.

Qualifications

• Recent Direct Sales Management experience with frontline teams (3–5+ years)
• Proven success in high‑touch, direct‑to‑consumer sales and enrollment
• Grassroots demand generation and community outreach experience
• Willingness to lead in the field and drive daily team execution
• Familiarity with CRM dashboards and pipeline metrics (Salesforce)
• Bachelor’s degree or equivalent leadership experience in business, healthcare, or related field

Responsibilities

• Act as site General Manager for outreach and intake operations, coaching frontline staff
• Lead grassroots campaigns to generate proprietary consumer leads in community centers and local events
• Oversee end‑to‑end consumer journey from inquiry to enrollment and onboarding
• Manage CRM dashboards, track metrics, budgets, and cross‑functional collaboration
• Foster an accountability‑driven, ethical consumer advocacy and service culture

Skills

Direct sales management

B2C sales

Grassroots prospecting

GM leadership

CRM leadership (Salesforce)

Education

Bachelor's degree in business, healthcare administration, marketing

Tools

Salesforce

Job description

Key Responsibilities

Job Posting: Community Outreach & Enrollment Sales Director (General Manager)

About The Role

We are seeking an energetic, hands‑on Community Outreach & Enrollment Sales Director to operate as the frontline "General Manager" of our local growth and participant acquisition engine. In this role, you will lead from the front, overseeing an agile field team responsible for grassroots lead generation, in‑home consultations, and community‑based enrollment.

This is not a detached, corporate B2B corporate sales role. We are looking for an active, empathetic leader who thrives in direct‑to‑consumer (B2C) and grassroots community outreach, knows how to build grassroots pipelines from scratch, and takes end‑to‑end ownership of census growth and community engagement.

Key Responsibilities

Frontline Leadership & People Management

• Act as the site General Manager for all outreach and intake operations, directly managing, coaching, and developing a team of frontline Enrollment Specialists, Outreach Coordinators, and field staff
• Conduct regular field rides, observe direct‑to‑consumer consultations, and provide weekly 1‑on‑1 coaching to ensure team members consistently achieve individual and group enrollment targets
• Foster an accountability‑driven, high‑empathy sales culture committed to ethical consumer advocacy and service excellence

Grassroots Outreach & Pipeline Creation

• Build and execute localized, grassroots field campaigns to generate proprietary consumer leads directly within community centers, places of worship, cultural organizations, and neighborhood gatherings
• Cultivate and expand local referral channels across community clinics, neighborhood networks, senior centers, and local care providers
• Drive creative community presence through educational workshops, family information sessions, and local neighborhood events

Intake, Enrollment & Pipeline Conversion

• Oversee the end‑to‑end consumer journey—from initial family inquiry and home visit scheduling to eligibility verification and final enrollment
• Continually optimize intake workflows to shorten conversion cycles, minimize consumer drop‑off, and improve family onboarding experience
• Maintain strict adherence to state and federal healthcare enrollment regulations, privacy standards, and documentation guidelines

Operational & CRM Leadership

• Manage daily performance metrics via CRM (Salesforce), tracking outreach activity, scheduled home visits, applications submitted, and completed enrollments
• Deliver accurate census forecasts, manage localized departmental budgets, and collaborate cross‑functionally with clinical and operational leadership to support seamless onboarding for every new participant

Candidate Qualifications

Must‑Haves

• Recent Direct Sales Management Experience: Minimum of 3‑5+ years directly managing, hiring, and evaluating frontline sales or enrollment personnel (managing quota‑carrying field staff, coordinators, or specialists)
• Proven B2C / Consumer Sales Success: Demonstrated background in high‑touch, direct‑to‑consumer sales, enrollment, or localized business‑to‑small‑business (B2SMB) business development—not purely enterprise or institutional B2B
• Grassroots Prospecting Track Record: Demonstrated ability to build grassroots demand from the ground up rather than relying solely on inbound digital marketing or pre‑set corporate leads
• Hands‑On General Manager Mindset: Ready to jump into the field, handle complex family consultations when needed, and lead daily team execution

Preferred Background

• Experience in mission‑driven non‑profit organizations, value‑based healthcare, senior care, Medicare/Medicaid programs, PACE, community health clinics, community outreach centers, related service sectors, etc.
• Hands‑on proficiency with Salesforce (or comparable CRM platforms) to manage team dashboards, conversion funnels, and pipeline metrics
• Bachelor's degree in business, healthcare administration, marketing, or related field; equivalent relevant leadership experience in lieu of degree welcome

What We Offer

• Comprehensive health coverage (Medical, Dental, and Vision)
• Generous paid time off program, including vacation, company‑observed holidays, and sick days
• Performance‑driven bonus structure tied directly to local growth achievements (monthly and quarterly)
• Clear internal advancement pathways and leadership development
• The opportunity to make a tangible, daily difference in the lives of vulnerable community members and their families

Requirements

Must‑Haves

• Recent Direct Sales Management Experience: Minimum of 3‑5+ years directly managing, hiring, and evaluating frontline sales or enrollment personnel (managing quota‑carrying field staff, coordinators, or specialists)
• Proven B2C / Consumer Sales Success: Demonstrated background in high‑touch, direct‑to‑consumer sales, enrollment, or localized business‑to‑small‑business (B2SMB) business development—not purely enterprise or institutional B2B
• Grassroots Prospecting Track Record: Demonstrated ability to build grassroots demand from the ground up rather than relying solely on inbound digital marketing or pre‑set corporate leads
• Hands‑On General Manager Mindset: Ready to jump into the field, handle complex family consultations when needed, and lead daily team execution

Benefits

What We Offer

• Comprehensive health coverage (Medical, Dental, and Vision)
• Generous paid time off program, including vacation, company‑observed holidays, and sick days
• Performance‑driven bonus structure tied directly to local growth achievements (monthly and quarterly)
• Clear internal advancement pathways and leadership development
• The opportunity to make a tangible, daily difference in the lives of vulnerable community members and their families