Healthcare Sales Director

Salgado-LLC; Fresno (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Salgado-LLC in Fresno, California seeks a Healthcare Sales Director to lead marketing, outreach and enrollment operations on-site.

You will direct outreach specialists, develop strategic partnerships with senior housing networks and providers, and drive census growth.

Required: a Bachelor’s degree (or 5+ years of senior management experience); 5+ years in leadership; Salesforce and MS Office proficiency; 2+ years in senior healthcare enrollment; occasional regional travel.

Qualifications

• Bachelor’s degree or 5+ years of senior management experience.
• 5+ years in supervisory leadership roles.
• Strong Salesforce CRM and Microsoft Office proficiency.
• Data-driven leadership using analytics, reports and metrics.

Responsibilities

• Meet census growth goals for the organization.
• Direct marketing, outreach and community engagement initiatives.
• Oversee intake and enrollment workflows and improve processes.
• Track performance for leads, home visits and enrollments in Salesforce.
• Establish partnerships with referral sources and providers.
• Maintain relationships with DHCS/CMS for compliant enrollment workflows.
• Develop department budget and lead team to meet financial goals.
• Collaborate with executive leadership to report KPIs and resolve challenges.

Skills

Sales leadership

Healthcare sales

Team supervision

Data-driven management

Education

Bachelor's degree

Tools

Salesforce

MS Office

Job description

Are you an inspiring sales and outreach executive who is passionate about expanding access to high-quality care for older adults? We are seeking a dynamic Healthcare Sales Director to lead our marketing, outreach, and enrollment operations!

As a key member of the executive leadership team, you will direct our outreach and intake specialists, driving community engagement and census growth. You will foster strong, collaborative relationships across internal clinical teams and build strategic partnerships with healthcare providers, senior housing networks, and community organizations. If you are a data-driven leader looking to apply your expertise in an uplifting, fast-growing organization where you can create a lasting impact, this leadership position offers a truly rewarding career opportunity!

Duties & Responsibilities

Meet gross and net census growth goals for the organization.

Direct and coordinate all marketing, outreach, and community engagement initiatives to build market awareness.

Direct and coordinate all intake and enrollment workflows, implementing process improvements to drive operational efficiency and conversion rates.

Track, oversee, and report on team performance—ensuring daily, weekly, and monthly goals are met or exceeded for leads, home visits, enrollments, eligibility statuses, and system tracking in Salesforce.

Establish strategic growth strategies and maintain relationships with key referral sources, including senior housing communities, physician groups, hospitals, post-acute facilities, and local community organizations.

Maintain working relationships with state regulatory bodies (DHCS/CMS) to ensure seamless enrollment workflows, adherence to timelines, and strict compliance with state and federal guidelines.

Develop the department budget and direct team performance to achieve financial goals.

Collaborate closely with executive leadership to report on key performance metrics and proactively resolve operational challenges.

Other duties as assigned.

Required Qualifications

Education: Bachelor’s degree in a relevant field (or an additional five years of relevant management experience substituted for a degree).

Work Experience: 5+ to 7 years of overall professional experience, including a minimum of five (5) years of supervisory leadership experience.

Technical & Operational Capabilities

System Proficiency: Strong knowledge and hands-on experience utilizing Salesforce CRM and Microsoft Office Suite.

Data-Driven Leadership: Proven experience leading in a data-driven organization—leveraging analytics, reports, and metrics to prioritize workflows, oversee staff, and execute projects.

Desired Qualifications

At least two (2) years of supervisory/leadership experience specifically focused on senior healthcare services, growth, and enrollment (Preferred).

Location and Work Type

Work Setting: On-Site / Field Operations (with occasional regional travel required for community partner engagement).

Schedule: Standard daytime business hours, Monday through Friday.