Community Marketing Strategist

Valley Regional; Fresno (CA); Presencial; USD 65.000 - 90.000; Jornada completa

Descripción de la vacante

Valley Regional Home Health Inc in Fresno is seeking a Full-Time Community Marketer to lead local marketing and sales efforts, build relationships with referral sources, and respond to client needs. You will contribute to a growing Marketing team and help deliver high-quality home health services to the community.

The role requires several years in healthcare marketing management, sales experience preferred, and the ability to supervise staff, manage budgets, and develop strategic marketing

Formación

• At least three years experience in healthcare marketing management, preferably in home care operations.
• At least one year experience in sales is preferred.
• Ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates excellent communications, negotiation, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsabilidades

• Follows all daily marketing operations including following direct oversight of the establishment and implementation of marketing/sales initiatives.
• Assures, understands and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Assists in monitoring allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, payer and patient perceptions of Valley Regional Home Health Inc as a high-quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Valley Regional Home Health Inc markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Valley Regional Home Health Inc.
• Monitors and reports cost-effectiveness of marketing efforts.
• On occasion, one may be required to bend, stoop, reach and move.

Descripción del empleo

Valley Regional Home Health Inc in Fresno is seeking a Full-Time Community Marketer to lead local marketing and sales efforts, build relationships with referral sources, and respond to client needs. You will contribute to a growing Marketing team and help deliver high-quality home health services to the community.

The role requires several years in healthcare marketing management, sales experience preferred, and the ability to supervise staff, manage budgets, and develop strategic marketing