Community Marketing Director

Apploi; Nashua (NH); On-site; USD 80,000 - 87,000; Full time

Benefits offered by this job

Tuition reimbursement

Referral bonus

Health, vision, and dental benefits

401(k) with match

Life insurance

Employee assistance program (EAP)

Job summary

Nashua Post Acute and Healthcare Center in Nashua, NH is seeking a Community Marketing Director to lead outreach, admissions growth, and brand storytelling within the community.

This full-time role requires building partnerships with local agencies, coordinating events, and managing social media to showcase resident care and services; strong communication and relationship-building skills are essential.

Qualifications

• Minimum 2+ years in Admissions, Business Development, or healthcare marketing in long-term care or similar setting.
• College degree preferred.
• Sales experience in healthcare services or pharmaceuticals preferred.
• Familiarity with long-term care/healthcare services beneficial.
• Healthcare community relations experience preferred.
• Strong sense of urgency, self-motivation, goal-oriented.

Responsibilities

• Cultivate and maintain relationships with community organizations and referral sources to grow admissions.
• Represent the facility at community events and outreach opportunities as a brand ambassador.
• Plan and execute targeted community events to enhance engagement and referrals.
• Analyze referral/admission trends to guide weekly outreach and monthly sales goals.
• Coordinate monthly community marketing plans with Admissions Director.

Skills

Admissions

Business development

Healthcare marketing

Education

College degree

Tools

LinkedIn

Social media

Job description

Join our team at Nashua Post Acute and Healthcare Center as a Community Marketing Director!

Full-time opportunity available

Salary range 80K-87K annually

At Nashua Post Acute and Healthcare Center, we believe that strong community connections, meaningful engagement, and authentic storytelling are essential to building trust and delivering exceptional care. Guided by our core values of Passion, Respect, and Excellence, the Community Marketing Director leads outreach and marketing efforts that strengthen our presence in the community, support census growth, and showcase the quality and compassion of our services.

Responsibilities for Community Marketing Director:

• Cultivate and maintain strong relationships with community organizations, referral sources, and partners that generate referrals and support admissions growth.
• Represent the facility at targeted community events, professional gatherings, and outreach opportunities, serving as a visible ambassador of our services and values.
• Plan, facilitate, and execute at least two targeted community events per month to enhance engagement and strengthen referral networks.
• Analyze referral and admission trends to develop strategic weekly outreach plans and monthly sales and marketing goals.
• Lead and coordinate monthly support groups aligned with facility specialty programs to enhance community education and engagement.
• Develop, draft, and execute a comprehensive monthly community marketing and business plan in collaboration with the Admissions Director.
• Identify and coordinate advertising and promotional opportunities that enhance visibility of facility services and community presence.
• Lead initiatives that showcase facility services, resident experiences, testimonials, and satisfaction across social media platforms.
• Maintain an active, professional LinkedIn presence that represents the facility and strengthens professional referral networks.
• Consistently meet and exceed budgeted census goals through effective relationship-building with community partners, including Assisted Living communities, home care agencies, geriatric care managers, and other referral sources.
• Build and maintain a strong network by participating in health fairs, job fairs, trade shows, business organizations, and local association meetings.
• Serve as a liaison with Area Agencies on Aging, care managers, and community-based senior support programs.
• Collaborate closely with the Admissions Director to align and strengthen community marketing and admissions strategies.
• Follow up consistently with prospective clients and applicants to support engagement and conversion throughout the decision-making process.
• Participate in evening and weekend community events as needed to support outreach and engagement efforts.
• Maintain strict confidentiality of all applicants, employees, clients, and residents at all times.
• Manage social media content, including updates, event promotion, photography, and review generation to enhance community reputation and visibility.

Qualifications for Community Marketing Director:

• Minimum of 2+ years of experience in Admissions, Business Development, or a related healthcare marketing role within long-term care or a similar setting.
• College degree preferred.
• Sales experience, particularly in healthcare services, products, or pharmaceuticals, is strongly preferred.
• Familiarity with long-term care and/or healthcare services highly beneficial.
• Previous healthcare community relations experience preferred.
• Strong sense of urgency, self-motivation, and goal-oriented mindset.
• Ability to work flexible hours, as marketing and admissions responsibilities may require.
• Excellent communication, relationship-building, and organizational skills.

Our Core Values in Action

Passion – Building meaningful community relationships and sharing our story with energy, authenticity, and a commitment to connecting individuals with quality care.

Respect – Engaging all community partners, families, and stakeholders with professionalism, integrity, and genuine appreciation.

Excellence – Delivering strategic, high-impact marketing and outreach efforts that strengthen census growth and elevate the reputation of our facility.

Benefits for Community Marketing Director:

• Tuition reimbursement
• Employee referral bonus
• Health, vision, and dental benefits
• 401(k) with match
• Employee engagement and culture committee
• Company-sponsored life insurance
• Employee assistance program (EAP) resources Join our team at Nashua Post Acute and Healthcare Center, a 292-bed Sub-Acute, and Long-Term Care facility where compassion and quality care are at the heart of everything we do. Our facility is thoughtfully designed with beautiful common spaces, creating a welcoming, home-like environment not only for our residents but also for our staff. We believe in fostering a positive and supportive workplace where employees feel valued, respected, and empowered to make a difference. Here, you'll be part of a collaborative and dedicated team that prioritizes professional growth, work-life balance, and a culture of appreciation. If you're passionate about providing exceptional care in a warm, inclusive setting, we would love for you to grow your career with us.

The facility provides equal employment opportunities to all applicants and employees and prohibits discrimination and harassment of any kind. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local law. All qualified applicants are encouraged to apply.