Community Marketing Coordinator

Midwest Juicery; Minnesota; On-site; USD 50,000 - 70,000; Full time

Job summary

Midwest Juicery is seeking a Community Marketing Coordinator to connect our brand with consumers, retail partners, and communities in Minnesota. You will blend field marketing, social content, creator outreach, and local partnerships to drive awareness, trial, and sell-through across MSP markets.

You’ll manage events, demos, and a nationwide Brand Ambassador program, build strong relationships, and recap learnings to guide future activations.

Qualifications

• 2-4 years in community/field marketing or related role.
• CPG, food/beverage, wellness, or retail experience preferred.
• Strong written and verbal communication with brand storytelling.

Responsibilities

• Own and maintain the social content calendar across priority channels.
• Coordinate 20+ active UGC/creator partnerships per month.
• Support local events, pop-ups, sampling programs, and activations.
• Manage nationwide Brand Ambassador program and training.
• Recap field activity and share key learnings with the team.

Skills

Instagram

Short-form content

Creator outreach

Content creation

Scheduling tools

Brand storytelling

Field marketing

Organization

Communication

Independent work

Tools

Creative tools

Scheduling platforms

Job description

The Community Marketing Coordinator is a key connector between Midwest Juicery, our consumers, our retail partners, and the communities where we show up. This role blends field marketing, social media, creator outreach, retail support, and grassroots business development to help drive awareness, trial, engagement, and sell-through.

Every day will look a little different. The right person is highly organized, outgoing, resourceful, and comfortable switching gears quickly. One day may include filming social content and coordinating UGC partners; the next may include taking samples to a local studio or business, checking retail execution, and recapping results for the team.

Key Responsibilities

Community, Social & UGC

• Own and maintain the social content calendar across priority channels, with a consistent Midwest Juicery look, voice, and point of view.
• Ideate, capture, edit, schedule, and publish engaging social content, including Reels, Stories, short-form video, and static content.
• Actively engage with the community by responding to comments, identifying relevant conversations, and helping build meaningful two-way relationships with consumers.
• Prospect, negotiate, coordinate, and secure a minimum of 20 active UGC/creator partnerships per month, with a focus on quality content, brand fit, and reusable assets.
• Track creator outreach, deliverables, usage rights, content performance, and the growing UGC.

Field Marketing & Community Activations

• Support and execute hands-on demo support when needed.
• Help execute local events, pop-ups, sampling programs, partnerships, and community activations that put Midwest Juicery directly in front of target consumers.
• Manage nationwide Brand Ambassador program including training, onboarding new preps, scheduling with stores, tracking execution through store recaps and monthly recaps.
• Recap and track field activity, including samples distributed, consumer interactions, units sold where available, store feedback, photos, issues, and key learnings.
• Coordinate and maintain field materials including signage, POS, merchandise, coolers, sample kits, and other activation needs.

Product Seeding, Partnerships & Local Business Development

• Identify high-fit local businesses, studios, offices, wellness partners, community organizations, events, and other opportunities for product drops and sampling.
• Coordinate and execute product drops designed to build awareness, generate trial, create local relationships, and uncover potential new business or partnership opportunities.
• Track product drops and follow up on promising leads, partnerships, content opportunities, and potential wholesale introductions.

Retail & Sales Support

• Support priority retail accounts with store visits, shelf checks, product availability, merchandising feedback, and local execution needs.
• Help sales and marketing teams with new item launches, retailer activations, promotional periods, and market-level support.
• Identify local opportunities for new business development.
• Support sales’ efforts of new business development.
• Flag out-of-stocks, merchandising issues, competitive activity, consumer feedback, and other field insights that can help improve retail performance.
• Assist with sales decks, product sheets, market recaps, retailer meeting prep, and other sales support as needed.
• Social performance, and retail observations.
• Provide regular recaps highlighting what happened, what worked, what did not, and what the team should do differently next.
• Connect field feedback with social and creator learnings so insights from one channel can inform the others.
• Help identify the highest-performing markets, retailers, creators, content themes, partnerships, and activation formats so resources can be shifted toward what is working.

Key Performance Indicators

• UGC / Creators: Secure 20+ active partnerships per month and maintain a consistent flow of on-brand, usable content.
• Social: Maintain consistent publishing and drive growth in reach, engagement, community interaction, and content performance over time.
• Product Drops: Build a pipeline of qualified product drops and track follow-up, partnership, content, lead, and new-business opportunities.
• Retail Support: Consistently visit priority stores and track out-of-stocks, merchandising issues, execution gaps, and local growth opportunities.
• In-store Sales Performance: Sales growth and product velocity at supported key stores across the MSP market.
• Demo Sales Performance: Units sold and sales generated during each in-store demo activation.
• Field Reporting: Complete timely recaps for field activity with clear outcomes, learnings, and recommended next steps.

Qualifications & Skills

• 2-4 years of experience in community marketing, field marketing, social media, sales support, experiential marketing, or a related role. CPG, food/beverage, wellness, or retail experience is strongly preferred.
• Strong understanding of Instagram and, short-form content trends, creator culture, and.
• Hands-on experience with creative tools and scheduling platforms.
• Comfortable reaching out to creators, businesses, retailers, and community partners and building relationships from a cold start.
• Strong written and verbal communication skills with an instinct for warm, engaging brand storytelling.
• Highly organized and able to manage multiple moving pieces, deadlines, events, creator deliverables, and field needs at once.
• Comfortable working independently in the field and making smart decisions in real time.
• Analytical enough to track results and identify patterns, but action-oriented enough to quickly apply what is learned.
• Valid driver's license and reliable transportation required; this role includes regular local travel, product transport, store visits, demos, and community activations.
• Ability to lift and transport product, coolers, signage, and event materials as needed.
• Availability for nights and weekends is required, including a minimum of one weekend day as part of the regular work schedule.

What We're Looking For

Someone who likes being in the middle of the action. You notice the details, enjoy meeting people, can create content without overthinking it, and are just as comfortable talking with a store manager or potential partner as you are filming a Reel. You understand that great community marketing is not just about activity - it is about turning real-world relationships and consumer feedback into stronger awareness, trial, engagement, retail performance, and growth.