Community Liaison – Marketing & Business Development

Patriots Healthcare; Massachusetts; On-site; USD 34,000 - 37,000; Full time

Job summary

Patriots Healthcare in Massachusetts is seeking a Community Liaison—Marketing & Business Development to drive field-based referral growth and client opportunities.

You will visit hospitals, rehab centers, SNFs, and senior living communities to build relationships with referral partners, conduct 15 weekly visits, and generate private-pay home care referrals.

Qualifications

• At least 1 year of experience in healthcare marketing, home care, business development, or related field.
• Face-to-face referral-based marketing experience is strongly preferred.
• Existing relationships with Massachusetts healthcare or senior-care referral sources are highly preferred.
• Ability to travel up to 75% of time.

Responsibilities

• Conduct face-to-face marketing and business development visits throughout Massachusetts.
• Complete a minimum of 15 targeted referral-source visits per week.
• Develop relationships with discharge planners, case managers, social workers, directors of nursing, and physicians.
• Generate referrals for private-pay home care services.
• Identify new referral sources and business opportunities.
• Follow up consistently with prospective referral partners.
• Represent Patriots Healthcare at community, networking, and healthcare industry events.
• Maintain records of visits, contacts, referrals, and opportunities.
• Provide weekly outreach reports with results and plans.

Skills

Communication

Networking

Relationship-building

Self-motivation

Field-based outreach

Job description

Community Liaison – Marketing & Business Development

Patriots Healthcare

About Us

Patriots Healthcare provides skilled and non-skilled home care services to individuals and families throughout Massachusetts. We are expanding our private-pay services and are seeking an energetic, results-driven Community Liaison – Marketing & Business Development professional to build relationships with referral partners and generate new client opportunities.

Position Overview

The Community Liaison will focus primarily on field-based business development and referral generation for Patriots Healthcare.

You will visit and build relationships with rehabilitation centers, skilled nursing facilities, assisted living communities, senior living communities, hospitals, physician offices, senior centers, elder care professionals, and other organizations that can refer clients needing home care services.

This is an hourly, field-based position. The ideal candidate is comfortable being out in the community, meeting referral partners face-to-face, following up consistently, and developing relationships that lead to new clients.

Key Responsibilities

• Conduct face-to-face marketing and business development visits throughout the assigned Massachusetts territory.


• Complete a minimum of 15 targeted referral-source visits per week.


• Develop relationships with discharge planners, case managers, social workers, directors of nursing, administrators, physicians, senior living staff, and other referral decision-makers.


• Generate referrals for private-pay skilled and non-skilled home care services.


• Identify new referral sources and business development opportunities.


• Conduct consistent follow-up with prospective referral partners.


• Represent Patriots Healthcare at community events, networking events, senior programs, and healthcare industry events when appropriate.


• Maintain accurate records of visits, contacts, referrals, follow-ups, and opportunities.


• Provide a weekly report summarizing outreach activities, referral opportunities, results, and plans for the following week.


• Work closely with Patriots Healthcare's management and clinical teams to support client intake and growth.

Qualifications

• At least 1 year of experience in healthcare marketing, home care, business development, community outreach, sales, nursing, social work, or a related field preferred.


• Existing relationships with healthcare or senior-care referral sources in Massachusetts are highly preferred.


• Experience with face-to-face referral-based marketing is strongly preferred.


• Understanding of private-pay home care, skilled nursing, senior care, or post-acute healthcare is a plus.


• Strong communication, networking, and relationship-building skills.


• Self-motivated and comfortable working independently in the field.


• Ability to consistently follow up and turn relationships into referral opportunities.

Requirements

• Valid driver's license.


• Reliable vehicle and current auto insurance.


• Ability to travel throughout the assigned Massachusetts territory.


• Comfortable spending the majority of working hours conducting in-person outreach.

Compensation

Hourly Pay: $25–$27 per hour, based on experience.

Performance Bonuses: Additional bonuses may be available based on qualified referrals, new client admissions, and business generated.

Mileage reimbursement for approved business-related travel.

Schedule

Monday–Friday

Primarily daytime hours with flexibility based on referral-source meetings, networking events, and business needs.

Why Join Patriots Healthcare?

This position provides an opportunity to directly contribute to the growth of Patriots Healthcare while helping Massachusetts families access dependable home care services.

We are looking for someone who enjoys being in the community, developing professional relationships, and turning those relationships into long-term referral partnerships.

Job Type

Hourly / Field-Based

Pay: $25.00–$27.00 per hour

Application Questions

• How many years of healthcare, home care, or referral-based business development experience do you have?


• Do you have experience conducting direct, face-to-face referral marketing?


• Do you currently have professional relationships with hospitals, rehabilitation centers, skilled nursing facilities, assisted living communities, senior centers, physician offices, or other healthcare referral sources in Massachusetts?


• Are you comfortable spending approximately 75% of your working time in the field visiting potential referral sources?

Travel: Up to 75% required

Work Location: Field-based throughout the assigned Massachusetts territory