Community Liaison

Pennant; Wisconsin; On-site; USD 45,000 - 65,000; Full time

Job summary

Sunrise Meadows Senior Living seeks a Community Liaison to lead resident recruitment, cultivate relationships with prospects and families, and manage admissions in collaboration with the community management team.

The role emphasizes CAPLICO Core Values, HIPAA compliance, and fostering a positive community image while developing local partnerships and marketing strategies. Travel and a valid driver’s license are required.

Qualifications

• Degree in marketing or human services preferred.
• Superior communication skills and strong customer service orientation required.
• Valid state issued driver’s license and travel are required.
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or healthcare/personal care background preferred.

Responsibilities

• Leads resident recruitment by building relationships with prospects and families and identifying needs.
• Develops and maintains marketing strategies including referrals and community relationships.
• Manages admissions/assessment process with the community management team.

Skills

Marketing

Communication

Sales

Public speaking

Customer service

Education

Bachelor's in Marketing or Human Services

Job description

Sunrise Meadows Senior Living is currently seeking a Community Liaison to join our team of dedicated professionals who want to make a difference in the lives of our residents, their families and our community. We are guided by our CAPLICO Core Values:

Celebration

Accountability

Passion for Learning

Love One Another

Intelligent Risk Taking

Customer Second (Employee First!)

Ownership

About the Opportunity

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Essential Functions and Responsibilities

• Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times.
• Ensures compliance with Resident Rights and HIPAA policies at all times.
• Fosters a positive community image in the local community and presents a professional image.
• Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members.
• Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community.
• Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries.
• Represents the community at local community functions by making informational presentations. This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events.
• Meets or exceeds the community’s established performance measures of the minimum contacts to be made per month.
• Meets budgeted occupancy goals for the community.
• Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates’ needs. Qualifies financially and physically eligible candidates, and works towards a move-in commitment by every qualified candidate.

Education and Experience Requirements

• Degree in marketing or human services field preferred.
• Superior communication skills and strong customer service orientation required.
• Valid state issued driver’s license and travel are required.
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.