Community Liaison
Aiken Regional Medical Centers
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Job summary
The Community Liaison at Aiken Regional Medical Centers builds and maintains relationships with employer accounts, EAPs, PCPs and managed care partners, aligning strategy with the Director of Business Development to maximize referrals and improve patient access.
This role requires a bachelor’s degree in a related field, at least two years in health care business development, strong communication and problem‑solving skills, and the ability to work collaboratively in a fast‑paced environment while
Qualifications
- Bachelor's degree in behavioral health, marketing, business administration or related field preferred.
- Minimum of two years’ experience in health care business development/marketing with measurable results.
- Knowledge of psychiatric and chemical dependency treatment principles.
- Experience with computers and software programs for marketing, record keeping and performance measurement.
- Valid driver’s license and clean driving record.
Responsibilities
- Develop new accounts and markets in employer EAP, PCPs/Licensed Practitioners and managed care segments, as directed.
- Develop a weekly number of qualified business development contacts to meet goals.
- Maintain current account information and update as required.
- Contact primary accounts via visits, calls and mailers to build trusting relationships.
- Monitor referrals and plan strategies to maximize referral potential.
- Participate in the business development team to increase productivity and reduce duplication of efforts.
Skills
Education
Job description
The Community Liaison implements the philosophy, policy, procedures, systems and strategic goals set forth by the Director of Business Development while maximizing referral potentials from assigned accounts, demonstrating a high level of commitment to exemplary customer service and developing new business to achieve the goals and objectives of the business development systems.
Education: A Bachelor's Degree in a behavioral health area, marketing, business administration or related field is preferred; or equivalent combination of education and experience.
- Minimum of two (2) years’ experience in health care business development/marketing environment with measurable results
- Knowledge of psychiatric and chemical dependency treatment principles and delivery systems.
- Experience using computers and software programs for marketing, record keeping and performance measurement purposes.
- Experience working pro-actively with both internal and external customers to create solutions to issues and problems.
- Experience building long-term professional relationships in the behavioral health community that focus on customer satisfaction.
Licensure: Must have a valid driver’s license and clean driving record.
1. Develop new accounts and markets in the employer EAP, Primary Care Physicians/Licensed Practitioners and managed care segments, and as directed by the Director of Business Development.
2. Develop a designated number of qualified business development contacts per week, which will achieve the overall business development goals and objectives.
3. Develop account management list to maintain current account information, and update as required.
4. Contact all primary accounts through personal visits, telephone calls and letters/mailers on an
ongoing basis, developing and encouraging a relationship of trust with all active accounts.
5. Monitor referrals and admissions, and plan an appropriate strategy to maximize referral potential.
6. Maintain current awareness of changes in the industry through self-education, peer education, and professional and community involvement for the betterment of this position and the facility.
7. Maintain a competition informational file and contribute to the ongoing SWOT analysis.
8. Participate actively on the business development team to increase productivity and reduce duplication of efforts (i.e. setting up joint calls with the CEO and other business development staff, overall participation in the marketing effort).
9. Promote the team concept within the facility.
10. Participate in the evaluation and analysis of facility statistics and provide recommendations to overall business planning strategies as appropriate.
11. Participate in the continuous analysis of the changing health care environment and health care market.
12. Participate with internal facility marketing such as the possible creation of an internal facility
newsletter, employee communications, special event communications, etc..
13. Attend scheduled department meetings to provide the Director with timely reports on month-end reviews, client servicing schedules, customer sales forms, and other reporting requirements.
14. Attend in-house planning and development committee meetings, as requested.
15. Adhere to facility, department, corporate, personnel and standard policies and procedures.
16. Attend all mandatory facility in-services and staff development activities as scheduled.
17. Adhere to facility standards concerning conduct, dress, attendance and punctuality.
18. Support facility-wide quality/performance improvement goals and objectives.
19. Maintain confidentiality of facility employees and patient information.
Note: The essential job functions of this position are not limited to the duties listed above.
1. Knowledge of basic business development concepts.
2. Knowledge of key internal/external health-care environments.
3. Knowledge of computers and software programs.
4. Demonstrate above average problem solving skills.
5. Demonstrate superior customer service skills to external and internal customers.
6. Skill in organizing and prioritizing workloads to meet deadlines.
7. Skill in telephone etiquette and paging procedures.
8. Effective oral and written communication skills.
9. Ability to interpret and communicate data from statistical reports.
10. Ability to communicate effectively with patients and co-workers, and referral sources.
11. Ability to adhere to safety policies and procedures.
12. Ability to use good judgment and to maintain confidentiality of information.
13. Ability to work as a team player.
14. Ability to demonstrate tact, resourcefulness, patience and dedication.
15. Ability to accept direction and adhere to policies and procedures.
16. Ability to recognize the importance of adapting to the various patient age groups (adolescent, adult and geriatric).
17. Ability to work in a fast-paced environment.
18. Ability to meet corporate deadlines.
19. Ability to react calmly and effectively in emergency situations.
1. Ability to work a 40-hour work week.
2. Ability to sit for long periods, up to 8 hours.
3. Ability to use both hands in fine manipulation of small tools (copier, computer, telephone, calculator and facsimile machine).
4. Ability to push and pull up to 20 pounds (file drawers, computer paper boxes).
5. Ability to see well enough to read handwritten and typewritten materials.
6. Ability to hear and speak well enough to communicate over the telephone and in front of audiences.
7. Moving requires lifting, pulling and stooping.
8. Ability to carry a beeper.
9. Ability to operate a motor vehicle.
10. Ability to handle a variety of repetitive tasks.
11. Ability to see well enough to read handwritten and typewritten materials.
MACHINES, TOOLS, EQUIPMENT, AND OTHER WORK AIDES:
THIS SECTION DESCRIBES THOSE MACHINES, TOOLS, EQUIPMENT AND OTHER WORK AIDES AN EMPLOYEE IN THIS POSITION MUST BE ABLE TO USE.
1. Telephone and paging system.
2. Pager.
3. Computer and various software programs.
4. Copy machine.
5. Facsimile machine.
6. Calculator/10-key.
7. Personal vehicle - must have valid operator’s license.
8. Policies, procedures, plans, and program manuals.
1. Develop new accounts and markets in the employer EAP, Primary Care Physicians/Licensed Practitioners and managed care segments, and as directed by the Director of Business Development.
2. Develop a designated number of qualified business development contacts per week, which will achieve the overall business development goals and objectives.
3. Develop account management list to maintain current account information, and update as required.
4. Contact all primary accounts through personal visits, telephone calls and letters/mailers on an
ongoing basis, developing and encouraging a relationship of trust with all active accounts.
5. Monitor referrals and admissions, and plan an appropriate strategy to maximize referral potential.
6. Maintain current awareness of changes in the industry through self-education, peer education, and professional and community involvement for the betterment of this position and the facility.
7. Maintain a competition informational file and contribute to the ongoing SWOT analysis.
8. Participate actively on the business development team to increase productivity and reduce duplication of efforts (i.e. setting up joint calls with the CEO and other business development staff, overall participation in the marketing effort).
9. Promote the team concept within the facility.
10. Participate in the evaluation and analysis of facility statistics and provide recommendations to overall business planning strategies as appropriate.
11. Participate in the continuous analysis of the changing health care environment and health care market.
12. Participate with internal facility marketing such as the possible creation of an internal facility
newsletter, employee communications, special event communications, etc..
13. Attend scheduled department meetings to provide the Director with timely reports on month-end reviews, client servicing schedules, customer sales forms, and other reporting requirements.
14. Attend in-house planning and development committee meetings, as requested.
15. Adhere to facility, department, corporate, personnel and standard policies and procedures.
16. Attend all mandatory facility in-services and staff development activities as scheduled.
17. Adhere to facility standards concerning conduct, dress, attendance and punctuality.
18. Support facility-wide quality/performance improvement goals and objectives.
19. Maintain confidentiality of facility employees and patient information.
Note: The essential job functions of this position are not limited to the duties listed above.
1. Knowledge of basic business development concepts.
2. Knowledge of key internal/external health-care environments.
3. Knowledge of computers and software programs.
4. Demonstrate above average problem solving skills.
5. Demonstrate superior customer service skills to external and internal customers.
6. Skill in organizing and prioritizing workloads to meet deadlines.
7. Skill in telephone etiquette and paging procedures.
8. Effective oral and written communication skills.
9. Ability to interpret and communicate data from statistical reports.
10. Ability to communicate effectively with patients and co-workers, and referral sources.
11. Ability to adhere to safety policies and procedures.
12. Ability to use good judgment and to maintain confidentiality of information.
13. Ability to work as a team player.
14. Ability to demonstrate tact, resourcefulness, patience and dedication.
15. Ability to accept direction and adhere to policies and procedures.
16. Ability to recognize the importance of adapting to the various patient age groups (adolescent, adult and geriatric).
17. Ability to work in a fast-paced environment.
18. Ability to meet corporate deadlines.
19. Ability to react calmly and effectively in emergency situations.
1. Ability to work a 40-hour work week.
2. Ability to sit for long periods, up to 8 hours.
3. Ability to use both hands in fine manipulation of small tools (copier, computer, telephone, calculator and facsimile machine).
4. Ability to push and pull up to 20 pounds (file drawers, computer paper boxes).
5. Ability to see well enough to read handwritten and typewritten materials.
6. Ability to hear and speak well enough to communicate over the telephone and in front of audiences.
7. Moving requires lifting, pulling and stooping.
8. Ability to carry a beeper.
9. Ability to operate a motor vehicle.
10. Ability to handle a variety of repetitive tasks.
11. Ability to see well enough to read handwritten and typewritten materials.
MACHINES, TOOLS, EQUIPMENT, AND OTHER WORK AIDES:
THIS SECTION DESCRIBES THOSE MACHINES, TOOLS, EQUIPMENT AND OTHER WORK AIDES AN EMPLOYEE IN THIS POSITION MUST BE ABLE TO USE.
1. Telephone and paging system.
2. Pager.
3. Computer and various software programs.
4. Copy machine.
5. Facsimile machine.
6. Calculator/10-key.
7. Personal vehicle - must have valid operator’s license.
8. Policies, procedures, plans, and program manuals.
The Community Liaison implements the philosophy, policy, procedures, systems and strategic goals set forth by the Director of Business Development while maximizing referral potentials from assigned accounts, demonstrating a high level of commitment to exemplary customer service and developing new business to achieve the goals and objectives of the business development systems.
Education: A Bachelor's Degree in a behavioral health area, marketing, business administration or related field is preferred; or equivalent combination of education and experience.
- Minimum of two (2) years’ experience in health care business development/marketing environment with measurable results
- Knowledge of psychiatric and chemical dependency treatment principles and delivery systems.
- Experience using computers and software programs for marketing, record keeping and performance measurement purposes.
- Experience working pro-actively with both internal and external customers to create solutions to issues and problems.
- Experience building long-term professional relationships in the behavioral health community that focus on customer satisfaction.
Licensure: Must have a valid driver’s license and clean driving record.
"
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