Community Liaison

The Pennant Group; Grand Junction (CO); On-site; USD 50,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Vision benefits

Dental benefits

401(k)

Life insurance

Job summary

The Pennant Group, Inc. is seeking a seasoned Marketing Director to oversee all aspects of organization marketing, build strong relationships with customers and referral sources, and drive demand through strategic campaigns in Colorado markets.

This leadership role requires negotiating service contracts with payers, guiding marketing initiatives with the nursing team, and developing plans to meet budgeted volumes while enhancing the company’s reputation as a high-quality provider of home health

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Directs all daily marketing operations including oversight of marketing initiatives.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with payers.
• Performs market assessments and develops a comprehensive marketing plan to meet budgeted volumes.
• Collaborates with the Director of Nursing to establish marketing techniques for Clinical Programs.
• Employs marketing initiatives to achieve budgeted volume projections.
• Establishes and maintains relationships with referral sources and payers.
• Shapes community and payer perceptions of the provider as a high quality service.
• Leads strategic planning and identifies opportunities for new or enhanced services.
• Maintains knowledge of markets and major payer groups; shares insights with staff.
• Assists customers in accessing community resources when services are not provided.

Skills

Marketing leadership

Negotiation

Public relations

Customer relationship

Education

Bachelor's degree in Marketing or related field

Job description

JOB SUMMARY

Responsible for all aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

DUTIES & RESPONSIBILITIES

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Works with the Director of Nursing to establish marketing techniques for specialty Clinical Programs.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and payer and patient perceptions of Zion’s Way as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of PASCO/SW markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by PASCO/SW.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

• Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Competitive Benefits; Medical, Vision, Dental , 401 (k), supplemental life insurance benefits.

Salary position $ $50,000.00-$90,000.00

The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com. We Are Committed to Providing Life Changing Home Health & Home Care Services within Cortez and Grand Junction Area’s and Southern Colorado Home Front. Rated one of the top 100 Home Care Agencies in the United States by Home Care Elite. Pasco SW Home Health is the perfect in-home-care solution for residents who want to maintain their independence and dignity by continuing to live in the comfort of their own homes. Pasco SW Home Health provides skilled care nursing, physical therapy, speech therapy, occupational therapy, home makers, CNA and personal care providers.

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.