Community Engagement Strategist – Creator & Fandom

Microsoft; New York (NY); On-site; USD 112,000 - 186,000; Full time

Job summary

A leading company is seeking a Community Engagement Strategist to enhance brand affinity through creator-driven communities and fandoms. This role involves developing engagement strategies, monitoring trends, and collaborating with creators to foster meaningful connections. Ideal candidates will have a background in social media marketing and community management.

Qualifications

• 1+ years in social media marketing or engagement-focused roles.
• Experience managing social engagement across platforms.
• Experience writing for social media.

Responsibilities

• Develop and execute engagement strategies for community connection.
• Monitor social platforms for trends and engagement opportunities.
• Write platform-native copy and community responses.

Skills

Social media marketing

Community management

Creator ecosystems

Participatory fandom behaviors

Education

Bachelor's Degree in Business, Marketing, Communications, Economics, or Public Relations

Tools

Social listening tools

Analytics tools

Job description

The Global Marketing Engines & Experiences (GME&E) team is seeking a culturally fluent Community Engagement Strategist - Creator & Fandom to help shape how Microsoft shows up in culture through creator-driven communities and fandom spaces. This role sits at the intersection of social engagement, creator collaboration, and fan culture — helping to deepen brand affinity through authentic interactions and content-forward community building. The ideal candidate understands how internet culture spreads, thrives in platform-native storytelling environments, and is passionate about building meaningful two-way relationships between brands and audiences. You’ll work across commercial priorities — including Microsoft 365, Azure, and Security — to bring creator and fandom strategies to life through smart engagement tactics and participatory content experiences.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

**Responsibilities**

+ Support the development and execution of engagement strategies that foster community connection around creators, thought leaders, and fandoms.

+ Monitor social platforms and community spaces for creator-driven trends, conversations, and opportunities to engage.

+ Partner with creator strategists to identify relevant voices and fandom moments where Microsoft can show up credibly and creatively.

+ Write platform-native copy, community responses, and interactive prompts to spark conversation and drive participation.

+ Assist in the planning and execution of social activations that build connection between Microsoft and targeted cultural communities.

+ Track and analyze audience engagement, surfacing insights and learnings to inform future creative and content strategy.

+ Collaborate with cross-functional partners in social, brand, product marketing, and analytics to ensure engagement efforts are aligned and impactful.

+ Help evolve voice, tone, and engagement guidelines for community-led content in partnership with creator and content teams.

+ Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture)

**Qualifications**

**Required/Minimum Qualifications**

+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 1+ year(s) social media marketing, creator/influencer strategy, community management, or engagement-focused roles or related work experience

+ OR equivalent experience.

+ Experience managing social engagement across multiple platforms.

+ Experience writing for social.

+ Experience with creator ecosystems, internet culture and participatory fandom behaviors.

**Additional or Preferred Qualifications**

+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience

+ OR equivalent experience.

+ Experience with business to business (B2B) or tech audiences and an ability to translate complex ideas into culture-forward, accessible content

+ Experience collaborating with creators, social strategists, or influencer marketing teams.

+ Experience using social listening or analytics tools to inform engagement strategy.

Integrated Marketing IC3 - The typical base pay range for this role across the U.S. is USD $85,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $112,000 - $185,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until June 5, 2025.

\#EandEJobs

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .