Creator Strategist - Creator & Fandom

Lensa; New York (NY); On-site; USD 106,000 - 223,000; Full time

Job summary

A leading career site is helping Microsoft recruit a Creator Strategist to shape their marketing strategy through partnerships with creators and fandoms. This vital role will connect audience relevance with business objectives and requires a strong background in creator marketing and cultural storytelling.

Qualifications

• 3+ years experience in creator marketing, influencer strategy, social content, or digital brand storytelling.
• Experience with platform-native storytelling.
• Experience in creator contracting.

Responsibilities

• Support creator strategies aligned with brand priorities.
• Identify and recommend creators for partnerships.
• Collaborate with various teams to ensure alignment on campaigns.

Skills

Creator Marketing

Influencer Strategy

Social Content

Digital Brand Storytelling

Cultural Trends

Education

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Job description

4 days ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Microsoft Corporation, is seeking professionals in New York, NY. Apply via Lensa today!

The Global Marketing Engines & Experiences (GME&E) team is seeking a strategic, culturally fluent Creator Strategist - Creator & Fandom to help shape how Microsoft shows up in culture through creators and fandoms. This role will support the development and execution of creator-led storytelling across Microsoft 365, Azure, Security, and other commercial brands — helping connect business priorities with audience relevance and platform-native expression. You’ll bring a sharp editorial eye, instincts for internet culture, and a collaborative mindset that spans strategy, creative, and execution. From identifying creator partners to shaping content formats and co-creation models, you’ll help bring Microsoft’s creator strategy to life — working cross-functionally to ensure every idea is culturally credible, brand-right, and strategically impactful.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

• Support the development of creator strategies aligned to commercial brand priorities, campaigns, and social moments.
• Identify, vet, and recommend creators who align with Microsoft’s values, business goals, and cultural storytelling ambitions.
• Help develop briefs, content formats, and co-creation frameworks that enable authentic, high-performing creator content.
• Track creator trends, emerging voices, and platform shifts to inform future planning and partner selection.
• Collaborate with creative, brand, influencer marketing, and integrated marketing teams to ensure creator work is on-message, on-brand, and on-platform.
• Work with internal and external stakeholders to ensure legal, brand, and product requirements are integrated into creator workflows.
• Support performance tracking and insights generation, contributing to post-campaign recaps and best practice development.
• Help define guidelines and toolkits for creator engagement across business units and teams.
• Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture)
  
  

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years experience in creator marketing, influencer strategy, social content, or digital brand storytelling or related work experience
• OR equivalent experience.
• 3+ years experience working with creators, managing co-creation processes, or producing creator-first campaigns
• Experience with platform-native storytelling and cultural trends in creator ecosystems.
• Experience in creator contracting.
  
  

Additional Or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years experience in creator marketing, influencer strategy, social content, or digital brand storytelling or related work experience
• OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years experience in creator marketing, influencer strategy, social content, or digital brand storytelling or related work experience
• OR equivalent experience.
• Experience in a matrixed or enterprise organization and the ability to balance creative vision with strategic and operational needs.
• Experience with business to business (B2B) audiences or the ability to make technical topics accessible through creative storytelling
• Experience working in the tech industry.
  
  

Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until June 5, 2025.

#EandEJobs

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  IT Services and IT Consulting

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