Community and Social Coordinator

#1 Cochran, Inc.; Pittsburgh (Allegheny County); Hybrid; USD 52,000 - 76,000; Full time

Benefits offered by this job

Full complement of health insurance

Paid Time Off (12, 16, 20 days)

Paid holidays and community service

401(k) with company match

Paid parental leave

Job summary

#1 Cochran, Inc. Marketing Team is seeking a social media professional to amplify our brand, promote our stores, and grow followers. This hybrid role requires in-office presence for onboarding and resides in Western PA.

You will craft engaging content, coordinate with teams, and monitor performance across platforms to strengthen dealership relationships and drive traffic to showrooms. You will collaborate with store teams, manage content calendars, analyze metrics, and engage online communities

Qualifications

• Bachelor’s degree in marketing communications, advertising, PR or similar.
• Minimum of two years of social media experience with demonstrated success in driving engagement and followers.
• Automotive and/or advertising copywriting experience is a huge plus.

Responsibilities

• Create fresh, original and engaging content for multiple social media platforms, including Facebook, Instagram, TikTok, and others.
• Develop and implement social media strategies to enhance brand awareness, drive engagement and increase traffic to our websites and showrooms.
• Maintain a comprehensive content calendar to ensure consistent postings, timely content delivery and alignment with our broader marketing campaigns and promotions.
• Work closely with store teams to brainstorm ideas and develop high-quality content.
• Analyze social media performance and competitive data, providing monthly reports, insights and recommendations to optimize our efforts.
• Actively engage with our online communities, responding promptly and courteously to comments, questions, tags or concerns.
• Coordinate and attend community and store events to foster relationships and capture visuals.
• Manage content distribution for our multiple Google Business Profiles.
• Ensure all store information is up to date and accurate across all social channels and GBPs.

Skills

Multitasking

Creative writing

Time management

Organization

Self-starter

Camera skills

Video editing

Social media analytics

Education

Bachelor's degree in marketing communications, advertising, PR or similar

Tools

Adobe Photoshop

Adobe Premiere Pro

Hootsuite

Google Analytics

Job description

Description

The #1 Cochran Marketing Team is searching for a social media professional to amplify our brand, promote our stores and grow our legions of followers and fans. Our ideal candidate will have a passion for creativity and a flair for generating content that engages, informs and inspires audiences across our social media platforms.

In this role, you will collaborate with our store teams, coordinate and attend local events, and interact with online communities to cultivate loyalty to our company and relationships with our dealerships. This full-time position reports to our Advertising and Marketing Manager. If you’re a high energy, highly talented storyteller who thrives in a fast-paced workplace, we’d love to hear from you!

This is a hybrid role with the expectation to be in the office for an introductory training period. Must reside in Western PA full time for this role.

What We Offer:

• Full complement of health insurance benefits
• Paid Time Off in first year of employment (12, 16, 20 days annually)
• Paid holidays and community service day
• 401(k) with company match
• Paid parental leave

Responsibilities:

• Create fresh, original and engaging content for multiple social media platforms, including Facebook, Instagram, TikTok, and others
• Develop and implement social media strategies to enhance brand awareness, drive engagement and increase traffic to our websites and showrooms
• Maintain a comprehensive content calendar to ensure consistent postings, timely content delivery and alignment with our broader marketing campaigns and promotions
• Work closely with store teams tobrainstorm ideas and develop high-quality content
• Analyze social media performance and competitive data, providing monthly reports, insights and recommendations to optimize our efforts
• Actively engage with our online communities, responding promptly and courteously to comments, questions, tags or concerns
• Employ social listening techniques to report the pulse of important conversations
• Coordinate and attend community and store events to foster relationships and capture visuals
• Manage content distribution for our multiple Google Business Profiles
• Ensure all store information is up to date and accurate across all social channels and GBPs
• Research trends, market conditions, consumer behavior and industry news to incorporate into strategies
• Identify and build relationships with relevant local influencers and organizations
• Ensure all content is compliant with brand voice, manufacturer and legal considerations

Requirements:

• Bachelor’s degree in marketing communications, advertising, PR or similar
• Minimum of two years of social media experience with demonstrated success in driving engagement and followers
• Automotive and/or advertising copywriting experience is a huge plus

Skills/Prerequisites:

• Ability to multitask and manage multiple stores and social channels simultaneously
• Excellent creative writing skills with a keen eye for design
• Effective time management and meticulous attention to detail
• Superior organization and planning skills to keep content calendar active while maintaining necessary compliance
• Self-starter with a positive attitude, healthy sense of urgency and superior work ethic
• Exceptional camera skills and ability to create eye-catching, on-brand visuals and videos
• Strong knowledge of photo and video editing software or apps
• Proficient in using social media management and analytics tools

#1 COCHRAN IS an EOE.