Community Manager

Persona Cosmetics; Los Angeles (CA); Hybrid; USD 50,000 - 70,000; Full time

Job summary

A modern beauty brand is looking for a Community Manager or Community Associate to nurture their community across digital and real-life platforms. The ideal candidate will have 1-4 years of experience in community or brand roles, preferably within the beauty industry. Responsibilities include engaging with creators and customers online, planning in-person events, and fostering long-term relationships within the community, ensuring an authentic presence that resonates with Persona's values.

Qualifications

• 1-4 years of experience in community, social, or brand roles, preferably in beauty or lifestyle.
• Strong people skills and a natural warmth in communication.
• Solid experience building long-term partnerships with creators.

Responsibilities

• Build and maintain relationships with creators and community members.
• Engage with the audience on digital platforms daily.
• Plan and execute in-person events and community gatherings.

Skills

Strong people skills

Excellent communication skills

Organizational skills

Creator culture understanding

Job description

Overview

Persona is a modern beauty brand built on intentional formulas, effortless application, and real connection. We believe community is everything—how people discover us, fall in love with the brand, and stay loyal long-term. As we grow, we’re focused on building a stronger, more intentional community both online and IRL, and we’re looking for someone who genuinely loves connecting with people to help lead that effort.

The Role

We’re hiring a Community Manager or Community Associate to help grow and nurture Persona’s community across digital platforms and in real life. This role is highly relationship-driven and ideal for someone who enjoys building meaningful, long-term connections with creators, customers, and brand advocates—not just managing comments or posting content.

You’ll be a key point of contact for our community and creator network, helping make Persona feel approachable, engaged, and human. Location: Los Angeles (Hybrid)

What You’ll Do

• Community & Creator Relationships
  • Build and maintain strong relationships with new and existing creators, brand fans, and community members
  • Engage daily with our audience across Instagram, TikTok, and other platforms—responding to comments, DMs, and conversations in an authentic, on-brand way
  • Identify and nurture brand advocates, repeat engagers, and emerging creators who align with Persona’s values
  • Support creator seeding, gifting, and follow-ups with a relationship-first mindset
  • Be a friendly, consistent presence for creators and community members—someone people recognize and trust
• Online Community Engagement
  • Help foster two-way conversations and encourage meaningful engagement (not just likes)
  • Monitor feedback, sentiment, and recurring questions, and share insights with the broader team
  • Surface community stories, UGC, and testimonials that can be used across social, marketing, and retail
• Offline & IRL Community Building
  • Assist with planning and executing in-person moments such as pop-ups, events, store activations, or small community gatherings
  • Help grow local creator and customer communities, especially in key markets
  • Act as a brand representative at events—connecting with creators, customers, and partners in person
  • Support post-event follow-up to continue building relationships beyond the event
• Collaboration & Growth
  • Work closely with Social, PR, Retail, and Customer Experience to ensure a seamless community experience
  • Help support retail launches and in-store initiatives through creator and community engagement
  • Stay tapped into beauty trends, creator culture, and what resonates with our audience

What We’re Looking For

• 1–4 years of experience in community, social, creator, or brand roles (beauty or lifestyle preferred)
• Strong people skills—you genuinely enjoy building relationships and staying in touch
• Solid understanding of creator culture and how to build long-term partnerships (not just one-off posts)
• Excellent communication skills with a warm, natural tone
• Organized, proactive, and comfortable juggling multiple conversations at once
• Interest or experience with events, pop-ups, or IRL brand activations is a big plus
• Based in or near Los Angeles preferred

Why You’ll Love This Role

• You’ll help shape how Persona builds community at a critical growth stage
• Real ownership and visibility—your work directly impacts brand awareness and loyalty
• Opportunity to grow alongside an indie brand and take on more responsibility over time
• Collaborative, creative, and fast-moving environment