Community & Social Manager

Embedded Shishya; New York (NY); On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Employee discounts on Pacifica Beauty

Professional growth

Inclusive culture

Meaningful work

Job summary

Pacifica Beauty in New York seeks a Community & Social Manager to lead creator campaigns, manage day-to-day social engagement, and monitor brand sentiment across review platforms from NYC. The role blends strategy and hands-on execution in a remote setup with potential shift to hybrid; reporting to the VP, Community.

Salary ranges from $95k to $110k depending on experience. Responsibilities include coordinating creator programs, tracking performance, events, and cross-functional collaboration

Qualifications

• 5+ years in social media, community management, or influencer marketing.
• Must live in the NYC area.
• Highly organized with the ability to manage multiple campaigns and deadlines simultaneously.
• Hands-on experience with creator platforms and affiliate/licensing tools.
• Strong writing and brand voice across channels and audiences.
• Experience with review/reputation management platforms.
• Data-curious: pulling basic performance metrics and translating them into actions.
• Event planning and cross-functional event collaboration.
• Experience producing content at live events (photo/video capture, on-site posting).
• Collaborative, low-ego approach – works with cross-functional teams.
• Ability to travel to NYC-based events and periodic travel outside NYC (4+ times/year).
• Ability to work hybrid in NYC area as needed.

Responsibilities

• Manage relationships across creator and influencer platforms (TikTok Shop, Levanta, CreatorIQ, Shopify affiliates).
• Identify, vet, onboard creators aligned with brand voice and campaign goals.
• Build and execute creator campaigns from brief to content review to performance recap.
• Track creator performance and licensing opportunities (Spark Ads, conversion, whitelisting).
• Cultivate creator relationships beyond campaigns (in-person meetings, events).
• Own day-to-day community engagement across brand social channels.
• Execute social strategy aligned with brand and marketing goals.
• Monitor trends and suggest opportunities.
• Monitor and respond to reviews across platforms (Google, Sephora, Ulta, Amazon, Trustpilot).
• Flag recurring themes to internal teams.
• Maintain brand voice across public responses.
• Coordinate logistics for brand events and activations (in-person and virtual).
• Attend NYC-based events, pop-ups, and creator meetups as needed.
• Partner with marketing, PR, and product teams to align events.
• Own content strategy at brand events, capture and post content.

Skills

Social media

NYC resident

Organized

Content production

Strong writing

Reputation management

Data-driven

Event planning

Content at events

Collaboration

Travel readiness

Hybrid work

Tools

Creator platforms

Affiliate/licensing tools

Job description

Beauty With a Higher Purpose!

Pacifica Beauty has been a trailblazer in clean, cruelty-free beauty since 1996, offering natural, sustainable products that empower individuals to express their unique beauty while respecting the planet. Our mission is to create high-performance skincare, makeup, fragrance, and body care that promote self-care, wellness, and environmental consciousness. With a commitment to innovation, integrity, and compassion for people, animals, and the planet, we strive to inspire positive change in the beauty industry and beyond. Join us in redefining beauty and inspiring conscious living, one product and one person at a time.

About the Role

We're looking for a Community & Social Manager who thrives in fast-moving, multi-channel environments. This role sits at the intersection of community building, creator relationships, and social strategy execution. You\'ll build and run creator/community campaigns, manage day-to-day social community engagement, coordinate events, and monitor brand sentiment across review platforms — all while keeping a sharp eye on what\'s driving engagement and conversion.

This is a hands-on role for someone who can juggle multiple priorities at once, stay extremely organized under pressure, and bring both strategic instinct and operational discipline to the table. Candidates must be based in the NYC area. The role is currently remote, with the possibility of shifting to hybrid in the future.

Location: NYC Area required (role is currently remote, with potential shift to hybrid in the future)

Reports to: VP, Community

Type: Full-time

Comp: $95-$110k Based on experience

What You\'ll Do

Community & Creator Management

• Manage relationships across creator and influencer platforms (e.g., TikTok Shop, Levanta, CreatorIQ, Shopify affiliates or similar)
• Identify, vet, and onboard creators aligned with brand voice and campaign goals
• Build and execute creator campaigns from brief to content review to performance recap
• Track creator performance and content licensing opportunities (Spark Ads, organic-to-paid conversion, whitelisting)
• Cultivate creator relationships beyond the campaign brief, including coordinating and attending in-person touchpoints such as coffee meetings, meals, and brand social events to build authentic, long-term partnerships

Social Strategy & Community Engagement

• Own day-to-day community engagement across brand social channels (comments, DMs, community interaction)
• Execute social strategy aligned with broader brand and marketing goals
• Monitor trends and proactively suggest campaign or community opportunities

Reputation & Review Management

• Monitor and respond to reviews across platforms (e.g., Google, Sephora, Ulta, Amazon, Trustpilot)
• Flag recurring product or customer service themes to relevant internal teams
• Maintain brand voice and tone across all public-facing responses

Events & Collaboration

• Coordinate logistics for brand events, activations, and creator collaborations (in-person and virtual)
• Attend and support NYC-based events, pop-ups, and creator meetups as needed
• Partner cross-functionally with marketing, PR, and product teams to align event strategy with broader campaigns
• Own content strategy and capture at brand events and activations, from shot lists to on-site production, ensuring content is optimized for social and community channels

What You Bring

• 5+ years of experience in social media, community management, or influencer/creator marketing
• Must live in the NYC area
• Extremely organized, with strong attention to detail and the ability to manage multiple campaigns and deadlines simultaneously
• Hands-on experience with creator platforms and affiliate/licensing tools
• Strong writing skills and an ear for brand voice across different channels and audiences
• Experience with review/reputation management platforms
• Data-curious: comfortable pulling basic performance metrics and translating them into next steps
• Event planning and cross-functional event collaboration experience, in-person or virtual
• Experience producing or overseeing content at live events (photo/video capture, real-time posting, recap content)
• A collaborative, low-ego approach — this role works closely with cross-functional teams
• Ability to travel to and attend NYC-based events and corporate meetings, plus periodic travel outside the NYC area for company business (typically 4+ times per year)
• Ability to work hybrid in the NYC area as needed

Nice to Have

• Experience in beauty, wellness, or CPG is a huge plus!
• Familiarity with Spark Ads, TikTok Shop, or content licensing models
• Basic design or content editing skills (Canva, CapCut, or similar)

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Employee discounts on Pacifica Beauty products.
• A supportive and inclusive work culture that values diversity, creativity, and innovation.
• Meaningful work that makes a positive impact on people and the planet.

Join Pacifica Beauty in our mission to redefine beauty and inspire conscious living. Together, we can create a brighter, more beautiful future for all. Apply now to join our passionate team!