Communications & Media Manager

City Market; Burlington (VT); In loco; USD 70.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Store discounts

Wellness program

Employee Assistance Plan

Paid volunteer time

Medical/dental/vision insurance

Paid time off

401k with match

Spending accounts

Descrizione del lavoro

City Market is seeking a Communications & Media Manager who oversees online content, newsletters, social channels and strategy. This role reports to the Director of Community & Marketing and ensures a consistent voice across owned and paid media, including website, social, blogs, press releases and other customer-facing outlets.

The Manager will elevate the Co-op’s brand while maintaining an active community presence.

Competenze

• Minimum five years of media, marketing, or content-creation experience.
• Social media management experience required.
• Familiarity with Klaviyo, CRM platforms, and website templates.
• Proficiency with Adobe Creative Suite.
• Bachelor’s degree in communications, design, business administration or writing preferred.
• Familiarity with SEO best practices preferred.
• Knowledge of natural and conventional foods and the food industry preferred.

Mansioni

• Oversee online content across City Market sites, newsletters, and social channels.
• Develop annual media plan and budget for web, social, and newsletter content and work closely with the Director with external media partners.
• Design and implement digital marketing strategy for the organization.
• Lead email marketing to grow shopper and membership base.
• Manage City Market’s social media presence with content across Facebook, Instagram, Twitter, and LinkedIn.
• Coordinate press releases with Director.
• Maintain web content for external and internal sites and newsletters.
• Stay updated on marketing and promotional trends and apply SEO/digital best practices.
• Collaborate with Marketing team to optimize content for search engines.
• Create content for internal and external advertising with Creative team.

Conoscenze

Media/content creation

Social media management

Content strategy

Written communication

SEO awareness

Formazione

Bachelor’s degree in communications, design, business administration or writing

Strumenti

Klaviyo

Adobe Creative Suite

CMS platforms

Website templates

CRM platforms

Descrizione del lavoro

Description

Department: Community & Marketing

Reports To: Director of Community & Marketing

Location: All City Market Locations

Division/Status: Exempt, Management/All Leadership Team

Summary

City Market is seeking a Communications & Media Manager, who reports to the Director of Community & Marketing, and is responsible for oversight of City Market’s online content, newsletters, social media channels and strategy. This position oversees the Co-op’s engagement with our community in a consistent and appropriate voice through oversight and management of all owned and paid media channels including our website, social media, newsletters, blog, press releases and other customer facing outlets. The Manager is responsible for maintaining a consistent online presence for the organization and creating content while continuously working to elevate our brand.

If you are interested in working for a community-owned business and playing an active role in our vibrant local food system, then we would love to hear from you!

Day-to-Day Duties

• Use videography and photography to engage and grow our Co-op community with support from Creative team.
• Develop annual media plan and budget for web, social, and newsletter content and work closely with the Director with external media partners.
• Work closely with Director to design and implement digital marketing strategy for the organization.
• Design and execute e-mail marketing strategy with the overall goal of growing our shopper and membership base.
• Manage City Market’s social media presence with informative and appealing content. Coordinate content and appropriate timing for posts on social media, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
• Work with department managers, buyers, and Purchasing team to promote internal sales and seasonal items.
• Ensure consistency of tone, ‘voice’ and messaging throughout all content.
• Coordinate specific press releases with Director.
• Work with Director to align internal programming.
• Maintain web content for City Market external and internal website, media channels, and newsletters (including, but not limited to: new stories, recipes, events, calendar items, web banners, daily deals, weekly winners, Co-op Deals, etc.).
• Responsible for keeping abreast of marketing and promotional trends for our region and for our industry, as well as trends for websites, customer communication, social media and related areas and working to integrate these trends as appropriate.
• Work with Marketing team to optimize web content for search engine optimization (SEO). Plan and develop SEO content and track SEO effectiveness across major search engines.
• Create content for internal and external advertising with support from Creative team.

Qualifications

• Minimum five years of media, marketing, or content-creation experience required.
• Social media management experience required
• Familiarity with Klaviyo, CRM platforms, and website templates.
• Proficiency with digital photography and videography software and equipment required.
• Proficiency working with Adobe Creative Suite required.
• Proficiency in Microsoft Office Suite required.
• Supervisory experience strongly preferred.
• Strong written and communication skills with proven experience in content creation.
• Familiarity with digital content management systems, website design, and e-mail marketing platforms required.
• Bachelor’s degree in communications, design, business administration or writing preferred.
• Familiarity with SEO best practices preferred.
• Knowledge of natural and conventional foods and the food industry preferred.

Benefits

• Store discounts
• free fitness classes, award-winning Wellness Program
• Employee Assistance Plan
• paid volunteer time
• affordable & comprehensive medical, dental, vision, life, disability insurances
• paid time off
• 401k with 6% match
• spending accounts & more!