Brand & Community Communications Lead

City Market; Burlington (VT); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Store discounts

Wellness program

Employee Assistance Plan

Paid volunteer time

Medical/dental/vision insurance

Paid time off

401k with match

Spending accounts

Job summary

City Market is seeking a Communications & Media Manager who oversees online content, newsletters, social channels and strategy. This role reports to the Director of Community & Marketing and ensures a consistent voice across owned and paid media, including website, social, blogs, press releases and other customer-facing outlets.

The Manager will elevate the Co-op’s brand while maintaining an active community presence.

Qualifications

• Minimum five years of media, marketing, or content-creation experience.
• Social media management experience required.
• Familiarity with Klaviyo, CRM platforms, and website templates.
• Proficiency with Adobe Creative Suite.
• Bachelor’s degree in communications, design, business administration or writing preferred.
• Familiarity with SEO best practices preferred.
• Knowledge of natural and conventional foods and the food industry preferred.

Responsibilities

• Oversee online content across City Market sites, newsletters, and social channels.
• Develop annual media plan and budget for web, social, and newsletter content and work closely with the Director with external media partners.
• Design and implement digital marketing strategy for the organization.
• Lead email marketing to grow shopper and membership base.
• Manage City Market’s social media presence with content across Facebook, Instagram, Twitter, and LinkedIn.
• Coordinate press releases with Director.
• Maintain web content for external and internal sites and newsletters.
• Stay updated on marketing and promotional trends and apply SEO/digital best practices.
• Collaborate with Marketing team to optimize content for search engines.
• Create content for internal and external advertising with Creative team.

Skills

Media/content creation

Social media management

Content strategy

Written communication

SEO awareness

Education

Bachelor’s degree in communications, design, business administration or writing

Tools

Klaviyo

Adobe Creative Suite

CMS platforms

Website templates

CRM platforms

Job description

City Market is seeking a Communications & Media Manager who oversees online content, newsletters, social channels and strategy. This role reports to the Director of Community & Marketing and ensures a consistent voice across owned and paid media, including website, social, blogs, press releases and other customer-facing outlets.

The Manager will elevate the Co-op’s brand while maintaining an active community presence.