Communications Marketing Director

American Heart Association; Greensboro (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Heart U training and resources

Tuition assistance

Paid time off 16 days

12 paid holidays

Job summary

The American Heart Association in Greensboro seeks a Communications Marketing Director to lead local communications and marketing initiatives that advance our priorities and events. You will develop and implement plans, write press materials, secure media partnerships, and coordinate with regional staff.

The role reports to the Executive Director and requires strong writing, media relations, and campaign management skills.

Qualifications

• Bachelor's degree or equivalent experience in communications, marketing or PR.
• Minimum three years in communications, public relations or journalism.
• Experience applying communications to nonprofit environments.
• Strong writing, media relations, and campaign planning skills.

Responsibilities

• Develops and implements local strategic communications plans aligned with priorities and events.
• Writes and pitches news releases to local media.
• Secures media sponsorships for local events and initiatives.
• Creates integrated awareness campaigns with market staff.
• Ensures national branding guidelines are followed.
• Plans sponsor-funded activations and related communications.
• Coordinates plans with strategic alliances.
• Identifies and trains local spokespersons.
• Provides marketing support for development events.
• Tracks media coverage and maintains a spokesperson database.

Skills

Crisis communications

Media relations

Media training

Speech writing

News writing

Public relations

Microsoft Office

Education

Bachelor's degree in communications, marketing, public relations, journalism or related field

Some college plus experience

Tools

Microsoft Office

Video production

Photography

Job description

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an opening for a Communications Marketing Director in our Greensboro Market! This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association’s strategic priorities, events and cause initiatives throughout Greensboro.

The ideal candidate will live in Greensboro.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

• Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news and cause initiatives
• Writes, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional media
• Secures media sponsorships for local events and priority initiatives, as appropriate.
• Implements awareness campaigns around heart and stroke related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns.
• Works with staff to ensure that national branding guidelines are followed
• Develops and implements communications plans for sponsor funded activations.
• Coordinates and implements communications plans in conjunction with strategic alliances
• Identifies, secures and media trains local spokespersons.
• Provides marketing and communications support for development and fundraising events and activations, as appropriate
• Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration
• Tracks all media coverage via a media tracking system and manages a spokesperson database. Works with video production companies to produce videos for events, social media and other marketing communications resources.
• Works with photographers to produce photography for events, social media and other marketing and communications resources

Other Job Duties

• Develops and implements media events, as appropriate.
• Works to place Public Service Announcements (PSA) locally.
• Works with Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues.
• Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate
• Works with executive director and team to manage local paid advertising projects
• Manages and implements other projects as identified by the executive director

In this role, you will report to the Executive Director.

Qualifications

• Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
• Requires minimum three years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience.
• Experience applying the principles and practices of communications and marketing to the non-profit environment.
• Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
• Experience with crisis communications and sensitive issues.
• Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
• Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.
• Working knowledge of news media operations, newsgathering, and technology.
• Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.
• Ability to do daily local travel up to 20%; requires access to reliable transportation at all times on an immediate basis.

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

#LI-Onsite

Location

US-NC-Greensboro

Position Type

Full Time