Communications Manager/Writer / Communications Manager I

Michigan State University College of Engineering; East Lansing (MI); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Michigan State University Health Care is seeking a Communications Manager/Writer committed to enhancing brand and audience engagement through multi-channel content strategies. This remote-friendly role entails planning, writing, and producing compelling marketing communications. Candidates should possess strong interpersonal skills and a background in journalism or public relations.

Qualifications

• 1-3 years of work experience in public/media relations.
• Experience managing content for social media.
• Detailed knowledge of digital communication strategies.

Responsibilities

• Creates strategic content for multi-channel marketing.
• Reviews and edits content for websites and social media.
• Coordinates internal communications channels.

Skills

Content Development

Marketing Communications

Interpersonal Skills

Digital Communication

Education

Bachelor's Degree in Journalism, Telecommunications, or Public Relations

Job description

Working/Functional Title

Communications Manager/Writer

Position Summary

MSU Health Care has a vision to deliver exceptional experiences and enhancing lives by being the health care organization of choice for patients, families, students, athletes, staff and faculty. Launched in October 2018, we are a 501 c (3) which delivers a personalized experience, a safe environment, trains the next generation of clinicians while ensuring equitable access while offering the highest quality of care. MSU Health Care seeks a strategic thinker, exceptional, highly reliable writer and hands-on marketing communications professional for the position of Communications Manager/Writer. As a member of the MSU Health Care marketing communications teams, this position has responsibility for planning, writing and editing multi-channel content and implementing other tactics to support the overall strategic priorities for MSU Health Care.

Committed to promoting and enhancing the brand and building highly engaged, well-informed audiences, the position will partner with key leaders and teams to support new and ongoing marketing communications efforts across all internal and external audiences.

This position serves the interest of MSU Health Care and administratively reports to the MSU Health Care Communications Manager II.

Position Summary

The Communications Manager/Writer will be responsible for implementation of a digital-first marketing communications strategy, project and vendor management, as well as development of new digital strategies and enhanced utilization of metrics and analytics as capabilities evolve. A significant role of the position is to support clinics and services in addressing their communication needs and coordinating these with the overall strategy.

Other Responsibilities Include

• Creates strategic and compelling content that adds value to multi-channel marketing communication plans, including: articles written in a brand-journalism style, MSU Community/public focused web site content, promotional and advertising materials, video scripting/concepting, email and other digital communications, social media posts, infographics, etc.
• Reviews, edits and maintains fresh, actionable content on website, adhering to ever-changing digital and SEO best practices.
• Plans and coordinates content placement in multi-channel platforms, including directly posting to, website, social media channels, etc.
• Assists in implementation of brand identity, including monitoring of all partnership brand usage and partnership "voice.”
• Partners with administrative and clinical leaders to assist them in achieving their content goals.
• Robust thirst for advanced automation, efficiencies and data driven decision-making to reduce work and increase value for the clinicians we serve.
• Assists with managing projects with external vendors.
• Helps drive engagement through coordinated events, promotions and recognitions.
• Coordinates internal communications channels, such as monthly newsletter, Intranet site content and other tactics as needed.
• Is the primary liaison for assigned clinics developing the relationship and serves as the subject matter expert for assigned services within the marketing and communications department.
• Leverages owned, shared and paid channels to drive supportive actions that benefit and grow MSU Health Care.
• Utilizes metrics, analytics and research to better connect communications with our audiences.
• Helps manage the creation of assets (photos, videos, graphics, etc.)
  
  

Minimum Requirements

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience.

Desired Qualifications

Knowledge equivalent to that normally acquired by completing a four-year college degree program in journalism, public relations, or related field; at least five (5) years of related and progressively more responsible or expansive work experience with significant plan creation, implementation and analytics; content development responsibilities; significant skills or understanding in internal and external communications, video production, social media, and marketing communications analytics. Exceptional interpersonal skills with individuals and groups in a diverse environment. Superior oral, written and digital communication skills, especially related to storytelling with a focus on advanced science and technology. Ability to manage complex projects and meet multiple deadlines. Detailed knowledge of a wide range of digital communications strategies and tools.

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Required Application Materials

A complete application will consist of resume, cover letter, a sample of a detailed marketing communications plan, at least 3 writing and other work samples, and the names and contact information for at least three professional references.

Work Hours

STANDARD 8-5

Website

https://healthcare.msu.edu/

Remote Work Statement

MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.

The Bidding Eligibility ends on 06/24/2025 at 11:55 PM