Communications Lead — Powersports Marketing

Suzuki Motor USA, LLC; Brea (CA); On-site; USD 85,000 - 95,000; Full time

Job summary

Suzuki Motor USA, LLC in Brea, CA is seeking a Marketing Communications Lead to produce and deliver advertising and promotional materials for Suzuki motorcycles and ATVs. You will collaborate with agencies and vendors on local and regional campaigns, manage press kits and product launches, copy edit and present changes to sales and marketing, and occasionally handle in-house graphic design.

This role supports the Communications Department projects, maintains an asset library, coordinates forms

Qualifications

• Four-year college degree in Marketing, Communications or Public Relations preferred.
• Minimum of four years’ experience in powersports marketing related field.
• Advanced writing and proofreading skills. Familiarity with AP Style writing.
• Must demonstrate competent copywriting, editing, presentation and communication skills in various formats.
• Knowledge of content management systems, analytics, Microsoft Office Suite, major social media platforms, and various imaging software.
• Proficiency in digital marketing tools and social media platforms.
• Strong computer skills and working knowledge of Adobe CC, (Photoshop, Illustrator, etc.) is beneficial.
• Excellent interpersonal, organizational and presentation skills required.
• A creative mindset with the ability to generate innovative ideas.
• Flexibility and the ability to handle multiple priorities simultaneously are needed.
• Knowledge of the automotive and/or motorcycle industry required.
• Ability to ride, transport, load, and unload motorcycle and ATV
• Ability to travel up to 30% of the time, often on short notice.

Responsibilities

• Lead the production and delivery of advertising and promotional materials used by Suzuki motorcycle and ATV dealers.
• Work with partner companies on local and regional advertising, product launch kits, and other promotional materials.
• Copy editing/proofing, presentation to sales and marketing, communication of changes, etc.
• Some in-house graphic design work will be needed from time to time.
• Analysis for Communications Department projects and compare to results of divisional sales and inventory goals.
• Maintain library of assets including logos, model images, photoshoots, etc.
• Trafficking of internal forms, contracts and agreements for timely review and approval.
• Assess product placement and product integration opportunities. Act as point of contact and manage project details from launch to execution.
• Provide inter-departmental support on an as-needed basis including PR, events, racing, etc.
• Assist with the successful launch of new products to endemic media, non-endemic media, and SMO staff by helping with new-model press introductions.
• Assist with management of Suzuki Motorcycle, ATV, and scooter press fleet.
• Help the department efficiently manage the press fleet inventory, tracking, and reporting.
• Assist in the development and creation of the company’s internal communications channels to inform dealers of Suzuki support programs, marketing tools, and direction.
• Ability to travel to Suzuki’s industry and consumer events, business meetings, and dealer visits to represent Suzuki at the highest level.

Skills

Advanced writing

Copywriting

Editing

Communication

Presentation skills

Project coordination

Interpersonal skills

Organizational skills

Multitasking

Public relations

Education

Four-year college degree in Marketing, Communications or Public Relations preferred

Tools

Content management systems

Analytics

Microsoft Office Suite

Adobe CC

Photoshop

Illustrator

Job description

Suzuki Motor USA, LLC in Brea, CA is seeking a Marketing Communications Lead to produce and deliver advertising and promotional materials for Suzuki motorcycles and ATVs. You will collaborate with agencies and vendors on local and regional campaigns, manage press kits and product launches, copy edit and present changes to sales and marketing, and occasionally handle in-house graphic design.

This role supports the Communications Department projects, maintains an asset library, coordinates forms