Communications Lead – Brand Communications

Jobtailor

Illinois

On-site

USD 120,000 - 180,000

Full time

10 days ago

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Job summary

PNC is seeking a senior communications leader to set strategic direction, shape brand storytelling, and lead cross-functional teams to deliver integrated campaigns. You will counsel executives, manage media engagement, and translate business priorities into compelling narratives with a strong emphasis on data-driven insights and reputation management.

The role requires ensuring alignment with regulatory requirements and collaborating across marketing, risk, and corporate functions to elevate the

Qualifications

Bachelor's degree required or equivalent combination of education and experience may be considered.
Typically 8+ years of industry-relevant experience.
Knowledge of branding, change management, creative process, design thinking, digital marketing, media relations, prioritization, strategic communication planning, and strategic planning.
Competence in business acumen, copywriting and editing, effective communications, effectiveness measurement, media channel management, organizational communications, planning, and storytelling.
No required certifications
No required licenses
No required or preferred language assessments
Must not require employment visa sponsorship or STEM OPT participation
Subject to Section 19 of the Federal Deposit Insurance Act and, for registered roles, SAFE Act and/or FINRA requirements

Responsibilities

Establish the strategic direction for communications and lead prioritization of initiatives.
Develop and execute integrated communications plans connecting paid, earned, shared, and owned channels.
Translate business, brand, and sponsorship priorities into compelling narratives for media, customers, employees, and stakeholders.
Elevate the brand story in mainstream consumer outlets.
Counsel executives and business partners on messaging, media engagement, visibility, and reputation.
Lead proactive media strategy, story development, reporter engagement, interview preparation, issues management, and impact measurement.
Use communications measurement and reputation tracking tools and translate insights into strategic recommendations.
Partner with marketing, communications, internal teams, external agencies, legal, compliance, finance, risk, and other stakeholders.
Identify opportunities related to sponsorships, brand platforms, market expansion, and cultural moments.
Manage and develop communications talent.
Plan, research, and develop content for complex communications initiatives.
Serve as a trusted communications advisor and ensure strategic alignment, clarity, and accuracy of messaging.
Leverage data-driven insights to influence business decisions.
Oversee coordination and execution of programs and initiatives

Skills

Strategic communication planning

Media relations

Brand storytelling

Data-driven insights

Communications measurement

Leadership

Education

Bachelor's degree

Tools

Communications measurement tools

Reputation tracking tools

Job description

Establish the strategic direction for communications and provide leadership on key initiatives, content/channels, and team work prioritization
Develop and execute integrated communications plans and campaigns connecting paid, earned, shared, and owned channels
Set communications strategy for PNC’s national brand, sponsorship, and entertainment-related storytelling
Translate business, brand, and sponsorship priorities into compelling narratives for media, customers, employees, and stakeholders
Elevate PNC’s brand story in mainstream consumer outlets
Counsel executives and business partners on messaging, media engagement, visibility, and reputation
Lead proactive media strategy, story development, reporter engagement, interview preparation, issues management, and impact measurement
Use communications measurement and reputation tracking tools and translate insights into strategic recommendations
Partner with marketing, communications, internal teams, external agencies, legal, compliance, finance, risk, and other stakeholders
Identify opportunities related to sponsorships, brand platforms, market expansion, and cultural moments
Manage and develop communications talent
Plan, research, and develop content for complex communications initiatives
Serve as a trusted communications advisor and ensure strategic alignment, clarity, and accuracy of messaging
Leverage data-driven insights to influence business decisions
Oversee coordination and execution of programs and initiatives

Requirements

Bachelor's degree
Typically 8+ years of industry-relevant experience
Comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree
Knowledge of branding, change management, creative process, design thinking, digital marketing, media relations, prioritization, strategic communication planning, and strategic planning
Competence in business acumen, copywriting and editing, effective communications, effectiveness measurement, media channel management, organizational communications, planning, and storytelling
No required certifications
No required licenses
No required or preferred language assessments
Must not require employment visa sponsorship or STEM OPT participation
Subject to Section 19 of the Federal Deposit Insurance Act and, for registered roles, SAFE Act and/or FINRA requirements

Core Competencies

Demonstrates expertise in strategic communication planning, media relations, and brand storytelling, with a strong ability to leverage data-driven insights for business decisions. Proven leadership in managing communications initiatives and developing talent within the team.

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