Communications – External/Media Relations

Jobtailor; Charlotte (NC); On-site; USD 110,000 - 165,000; Full time

Job summary

Jobtailor is seeking an experienced communications leader to drive strategic planning and external campaigns from its Charlotte office. You will advise executives, shape messaging, and elevate the company’s reputation through data-informed storytelling and AI-enabled initiatives.

You will collaborate with business leaders, manage media relations, and oversee editorial calendars to align communications with priorities and industry trends.

Qualifications

• Bachelor's degree required; 7+ years of communications experience or equivalent advanced training.
• Proven experience in creating internal and external communications strategy.
• Strong interpersonal and relationship-building skills.
• Ability to manage complex stakeholder environments, influence others, and meet tight deadlines.
• Excellent storytelling, writing, and content development skills.
• Ability to exercise independent judgement in daily decision making.
• Experience using data and analytics to drive decisions.
• Proficient in digital platforms and AI tools.

Responsibilities

• Help drive the strategic communications planning process for a line of business or function.
• Serve as a trusted communications advisor to business leaders, providing strategic counsel on reputation, messaging, stakeholder engagement, and opportunities.
• Develop and lead integrated external communications campaigns that elevate the company's reputation, strengthen executive visibility, and showcase innovation and AI-driven initiatives.
• Identify, develop, and execute compelling stories, thought leadership content, and external messaging that support business priorities.
• Build and maintain relationships with reporters, editors, and industry influencers; identify proactive media opportunities and contribute to earned media placements.
• Develop and manage an external editorial calendar aligned with priorities, trends, and executive visibility opportunities.
• Identify and support speaking engagements and industry conferences to elevate leaders and initiatives.
• Partner with internal stakeholders to communicate key business priorities and support leadership communications.
• Use data, analytics, and media insights to inform strategies, measure effectiveness, and drive decisions.
• Apply AI and other technology tools to improve communications and translate complex initiatives into compelling external stories.

Skills

Strategic communications

Stakeholder management

Storytelling & writing

Analytical thinking

Media relations

Time management

Independent judgment

Education

Bachelor's degree

Tools

AI tools

Digital platforms

Job description

Responsibilities

• Help drive the strategic communications planning process for a line of business or function.
• Serve as a trusted communications advisor to business leaders, providing strategic counsel on reputation, messaging, stakeholder engagement, and communications opportunities.
• Develop and lead integrated external communications campaigns that elevate the company's reputation, strengthen executive visibility, and showcase innovation, transformation, technology, data, and AI-driven initiatives.
• Identify, develop, and execute compelling stories, thought leadership content, media materials, executive communications, and external messaging that support business priorities and market positioning.
• Build and maintain relationships with reporters, editors, and industry influencers; identify proactive media opportunities; and contribute to earned media placements that advance the brand and business objectives.
• Develop and manage an external editorial calendar that aligns storytelling opportunities with business priorities, industry trends, innovation milestones, and executive visibility opportunities.
• Identify and support speaking engagements, industry conferences, award submissions, media opportunities, and thought leadership initiatives that elevate the visibility of leaders and initiatives.
• Partner with internal stakeholders to communicate key business priorities and support leadership communications as needed.
• Use data, analytics, and media insights to inform communications strategies, measure effectiveness, and drive decision‑making.
• Responsibly apply AI and other technology tools to improve and streamline communications work while helping translate complex technology, data, AI, and transformation initiatives into compelling stories for external audiences.

Requirements

• Bachelor’s degree
• 7+ years of relevant communications experience or equivalent advanced educational training
• Proven experience in creating internal and external communications strategy
• Strong interpersonal and relationship‑building skills
• Ability to manage complex stakeholder environments, influence others, and meet tight deadlines
• Excellent storytelling, writing, and content development skills
• Ability to exercise independent judgement in daily decision making
• Experience using data and analytics to drive decisions
• Proficient in digital platforms, AI tools, and basic media formats

Core Competencies

Demonstrates expertise in strategic communications planning, stakeholder engagement, and content development, with a strong focus on leveraging data and AI tools to enhance messaging and visibility. Proven ability to build relationships with media and industry influencers to advance brand objectives.