Communications & Engagement Lead

Q2impact; Arlington (VA); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Q2IMPACT in Arlington, VA seeks a Creative Communications & Engagement Lead to champion corporate branding and DoD knowledge-management communications. You will craft compelling content, manage digital channels, and partner with technical teams to ensure messaging aligns with mission objectives.

You will advise senior leadership, develop multi-channel campaigns across email, Teams, SharePoint, and social platforms, and apply user-centered design to improve usability and adoption.

Competenze

• Bachelor’s degree in Communications, Marketing, or a related field.
• 3–6 years of professional communications experience.
• Experience developing multi-channel campaigns and messaging.
• Excellent writing and storytelling abilities with diverse audiences.

Mansioni

• Develop and execute company-wide strategic communications and marketing plans aligned with business objectives.
• Advise senior leadership on messaging, positioning, and narrative development.
• Draft internal and external communications, including announcements and newsletters.
• Maintain and improve website for business development and market presence.
• Manage LinkedIn with content calendar, posts, engagement reporting.
• Produce content across social media, blogs, and thought leadership.
• Monitor analytics and propose data-driven improvements.
• Support DoD KM portal communications and stakeholder engagement.

Conoscenze

Stakeholder engagement

Content strategy

Social media management

Copywriting

LinkedIn management

Brand storytelling

Formazione

Bachelor’s degree in Communications or related field

Strumenti

SharePoint

Microsoft 365

Canva

Adobe Creative Suite

Descrizione del lavoro

Position Summary

Q2IMPACT isseekinga creative, proactive, and collaborativeCommunications & Engagement Leadto support both corporate communications and a high-profile Department of Defense Knowledge Management (KM) initiative. This role is ideal for an early- to mid-career communications professional who enjoys storytelling, digital communications, stakeholder engagement, and user-centered design.

The successful candidate will split their time between strengthening Q2IMPACT’s corporate brand and supporting strategic communications for a Department of Defense knowledge management platform. They will develop compelling content, manage digital communication channels, engage stakeholders, and help drive awareness and adoption of innovative knowledge-sharing solutions.

The ideal candidate is a fast learner with an entrepreneurial mindset who enjoys solving communication challenges creatively. They understand how people consume information, what motivates different audiences, and how to deliver the right message through the right channel at the right time.

Key Responsibilities

Corporate Communications & Marketing

• Develop and execute company-wide strategic communications and marketing plans aligned with Q2IMPACT’s businessobjectives, brand positioning, and strategic priorities.

• Advisesenior leadership on communications strategy, including messaging, positioning, and narrative development.

• Draft high-quality internal and external communications, including announcements, newsletters, executive talking points, employee communications, and marketing materials that reflect Q2IMPACT’s institutional voice.

• Maintain and continuously improve Q2IMPACT’s website to support business development, recruitment, and overall market presence.

• Manage Q2IMPACT’s LinkedIn presence by:

• Developing andmaintaininga content calendar

• Writing and scheduling posts

• Monitoring engagement

• Reporting on audience growth and performance

• Produce compelling, brand-aligned content, including social media posts, graphics, blogs, employee spotlights, and thought leadership pieces.

• Monitor communications analytics and recommend data-driven improvements to content strategy and audience engagement.

• Serve as Q2IMPACT’s internal subject matter expert on marketing and communications best practices, advising leadership, business development, and program teams.

• Support the development of thought leadership products—including white papers, conference materials, presentations, blogs, and articles—in partnership with technical staff.

• Support planning, promotion, and amplification of theImpact Point Podcast, including promotional copy, social media campaigns, and cross-platform distribution.

Department of Defense Knowledge Management Communications

• Support strategic communications efforts for a Department of Defense Knowledge Management portal, helping drive user awareness, adoption, and sustained engagement.

• Develop user-centered communications campaigns that promote portal launches, new capabilities, feature updates, and ongoing adoption.

• Apply UI/UX principles to evaluate how portal content and functionality are experienced by users and recommend improvements that enhance usability and engagement.

• Design andfacilitate stakeholder engagement activities, including focus groups, workshops, interviews, and surveys to gather user insights.

• Analyze and synthesize stakeholder feedback into actionable recommendations that inform communications strategy and future portal enhancements.

• Draft communications materials including campaign messaging, announcements, promotional content, quick-reference guides, and launch materials.

• Support development and execution of multi-channel outreach campaigns across email, Microsoft Teams, SharePoint, and other collaboration platforms.

• Build,maintain, and update intuitive, visually engaging SharePoint pages that improve information accessibility and user experience.

• Coordinate closely with government stakeholders, technical teams, instructional designers, and knowledge management specialists to ensure communications areaccurate,timely, and aligned with long-term clientobjectives.

• Develop creative approaches for engaging users, encouraging feedback, and fostering an active knowledge-sharing community around the portal.

Required Qualifications

• Active Secret security clearance.

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Human-Centered Design, Organizational Communication, ora relatedfield.

• 3–6 years of professional experience in communications, strategic communications, public affairs, marketing, or digital engagement.

• Experience developing communications plans and executing multi-channel communications campaigns.

• Excellent writing, editing, and storytelling skills with the ability to tailor messaging for diverse audiences.

• Experience managing organizational social media accounts, particularly LinkedIn.

• Experiencemaintainingwebsites using common content management systems.

• Familiarity with SharePoint and Microsoft 365 collaboration tools.

• Experience creating visual communications using Canva, Adobe Creative Suite, or similar design platforms.

• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.

• Excellent interpersonal and facilitation skills.

• Ability to work independently while collaborating effectively across multidisciplinary teams.

• Ability to obtain andmaintaina Secret security clearance.

Preferred Qualifications

• Experience supportingDepartmentofDefense, federal civilian agencies, or other government clients.

• Familiarity with knowledge management, organizational learning, or digital collaboration platforms.

• Experience conducting stakeholder research, user interviews, surveys, or focus groups.

• Understanding ofhuman-centered design, user experience (UX), andchangemanagement principles.

• Experience with communications analytics tools, SEO, and digital marketing metrics.

• Familiarity with Microsoft Power Platform or basic SharePoint page design.

• Experience supporting executive communications or strategic thought leadership initiatives.

Desired Competencies

• Exceptional written and verbal communication skills.

• Creative thinker with strong visual storytelling abilities.

• Entrepreneurial mindset and willingness to take initiative.

• Strong curiosity and commitment to continuous learning.

• User-centered approach to communications and engagement.

• Strategicthinker whocan translate complex concepts into accessible messaging.

• Collaborative andrelationship-oriented.

• Detail-oriented with strong quality assurance skills.

• Comfortable working in dynamic, fast-paced environments.

• Passion for improving how organizations communicate, share knowledge, and engage their audiences.