Communications & Employer Brand Specialist

Cleaver-Brooks, Inc.; Thomasville (NC); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) match

Employee Assistance Program

Employee discount program

Paid time off & 11 paid holidays

Job summary

Cleaver-Brooks, Inc. is seeking a Communications & Employer Brand Specialist in Thomasville, NC to develop and execute internal and external communications that engage employees, align with business goals, and enhance employer branding.

Collaborate with Human Resources, Talent Acquisition, leadership, and other stakeholders to deliver clear, consistent messaging across multiple channels. The role is 60% internal communications, 30% recruiting and employer branding, and 10% administrative

Qualifications

• Excellent written, verbal, and interpersonal communication skills.
• Strong editing, proofreading, and attention-to-detail abilities
• Ability to develop compelling content tailored to diverse audiences
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Analytical skills, with the ability to interpret engagement and communication metrics
• Proficiency with Microsoft Office Suite, content management systems, and digital/social media platforms
• Ability to adapt to changing priorities and business needs

Responsibilities

• Partner with Executive Leadership, Human Resources, Talent Acquisition & Development, and business leaders to identify communication needs and develop effective messaging solutions
• Develop, write, edit, and distribute communications across multiple channels — email, intranet, digital signage, newsletters, leadership messages, and organizational announcements — consistent with brand standards, voice, and messaging guidelines
• Create, publish, and maintain content on the company intranet and other internal communication platforms, recommending enhancements that improve accessibility and engagement
• Coordinate content development, publication schedules, and distribution of employee newsletters and communication campaigns, including conducting employee and leadership interviews to develop stories and features
• Coordinate messaging across business units and locations to ensure consistency and organizational alignment
• Support communications for employee recognition programs, events, community involvement, and company initiatives, including new hire and milestone announcements
• Support public relations initiatives, company announcements, and external communications as needed
• Collaborate with Talent Acquisition to develop and promote content highlighting career opportunities, hiring events, internship programs, and company culture across recruiting and social media channels
• Support Talent Acquisition's partnerships with schools, colleges, universities, workforce development organizations, and community organizations by developing marketing materials and executing employer branding initiatives
• Execute established social media and employer branding strategies — creating, scheduling, publishing, and managing content across all company social media channels
• Own the preparation, procurement, distribution, and inventory of recruitment marketing materials, career fair displays, branded merchandise, and event kits across all locations
• Track, analyze, and report on social media and recruiting campaign performance; research industry trends and best practices in communications, employer branding, and recruitment marketing

Skills

Writing

Editing

Project management

Storytelling

Communication

Collaboration

Education

Bachelor's Degree in Communications, Public Relations, Marketing, Journalism, English, Human Resources, or a related field

Tools

CMS

Social media analytics

Scheduling tools

Canva

Adobe Creative Suite

Job description

Communications & Employer Brand Specialist

Job Category: Human Resources

Requisition Number: COMMU005252

• Posted : August 3, 2026
• Full-Time
• On-site

Locations

Showing 1 location

Description

Department: Human Resources

Location: Thomasville

Reports to: Manager, Internal Communications & Engagement

Position Summary

The Communications & Employer Brand Specialist develops and executes internal and external communications that support employee engagement, organizational alignment, recruiting initiatives, and employer branding. This role partners with Human Resources, Talent Acquisition & Development, business leaders, and other stakeholders to deliver clear, consistent, and engaging communications across multiple channels, exercising independent judgment in selecting the methods, content, and channels that best support organizational objectives.

The role is weighted approximately 60% internal communications, 30% recruiting and employer brand communications, and 10% administrative communications support.

Key Responsibilities

Internal Communications

• Partner with Executive Leadership, Human Resources, Talent Acquisition & Development, and business leaders to identify communication needs and develop effective messaging solutions
• Develop, write, edit, and distribute communications across multiple channels — email, intranet, digital signage, newsletters, leadership messages, and organizational announcements — consistent with brand standards, voice, and messaging guidelines
• Create, publish, and maintain content on the company intranet and other internal communication platforms, recommending enhancements that improve accessibility and engagement
• Coordinate content development, publication schedules, and distribution of employee newsletters and communication campaigns, including conducting employee and leadership interviews to develop stories and features
• Coordinate messaging across business units and locations to ensure consistency and organizational alignment
• Support communications for employee recognition programs, events, community involvement, and company initiatives, including new hire and milestone announcements
• Support public relations initiatives, company announcements, and external communications as needed
• Collaborate with Talent Acquisition to develop and promote content highlighting career opportunities, hiring events, internship programs, and company culture across recruiting and social media channels
• Support Talent Acquisition's partnerships with schools, colleges, universities, workforce development organizations, and community organizations by developing marketing materials and executing employer branding initiatives
• Execute established social media and employer branding strategies — creating, scheduling, publishing, and managing content across all company social media channels
• Own the preparation, procurement, distribution, and inventory of recruitment marketing materials, career fair displays, branded merchandise, and event kits across all locations
• Track, analyze, and report on social media and recruiting campaign performance; research industry trends and best practices in communications, employer branding, and recruitment marketing

Administrative & Communications Support

• Maintain communication calendars, distribution lists, templates, brand assets, and content libraries
• Support communication approval workflows, recordkeeping, and content archiving
• Manage multiple communication projects simultaneously while maintaining quality, accuracy, and adherence to deadlines
• Excellent written, verbal, and interpersonal communication skills
• Strong editing, proofreading, and attention-to-detail abilities
• Ability to develop compelling content tailored to diverse audiences
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Sound judgment in recommending communication strategies and messaging
• Strong relationship-building and collaboration skills
• Creative thinking and storytelling capabilities
• Analytical skills, with the ability to interpret engagement and communication metrics
• Proficiency with Microsoft Office Suite, content management systems, and digital/social media platforms
• Ability to adapt to changing priorities and business needs

Qualifications

Education Required: Bachelor's Degree in Communications, Public Relations, Marketing, Journalism, English, Human Resources, or a related field

Experience Required: 0–3 years of professional experience in communications, public relations, marketing, social media, employer branding, recruiting marketing, or a related field

Experience Preferred

• Experience creating content for internal communications, websites, newsletters, or social media platforms
• Experience with content management systems, digital communication tools, social media analytics/scheduling tools, or design software such as Canva or Adobe Creative Suite
• Experience coordinating events, promotional campaigns, or brand-related initiatives
• Photography, videography, or basic video editing experience
• Experience supporting recruitment marketing, employer branding, talent attraction, or community engagement initiatives

Contacts

Internal: Human Resources Leadership, Talent Acquisition & Development Team, Executive Leadership, Plant and Functional Leaders, Corporate Communications and Marketing Personnel, Employees at all organizational levels

External: Job candidates and prospective employees, schools/colleges/universities and workforce development organizations, social media and digital platform providers, vendors supporting communication/branding/recruiting, community organizations and chambers of commerce, media representatives and public relations contacts (as applicable)

Benefits of Being a Cleaver-BrooksEmployee:

• Comprehensive benefits,including medical, dental, vision, maternity support program, discounted virtual physician visits, voluntary medical benefits (Critical Illness, Hospital Care, and Accidental Injury), FSA, HSA, life insurance, shorttermandlong-termdisability
• Cash matching 401(k) plan
• Employeeassistanceprogram (EAP)
• Employee discount program
• Paid time offand 11 paid holidays

Who is Cleaver-Brooks:

Cleaver-Brooks is the market leader in providing fully integrated boiler and burner systems. We lead the boiler/burner industry due to our unmatched distribution network’s ability to deliver the knowledge, service,training,and support that are essential to long-term performance. Our customers will tell you thatwe arethe only equipment provider that manufactures boilers, burners, controls, and a full array of ancillary and aftermarket products.They willalso mention that our unique single-source capability means that we can deliver fully integrated boiler room solutions that reduce overall costs andoptimizespace. It is our focus on products that deliver the most efficient, reliable,safe,and environmentally sustainable solutions that differentiate us in the marketplace. Cleaver-Brooks continues a 90+ year legacy of providing the customers we serve with extraordinary products designed to deliver unsurpassed performance through the power of commitment.

This descriptionindicatesthe general nature of the tasks and responsibilities required of positionsgiventhis classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit ormodifythe right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, addtoordeletefrom any section of this document as itdeems, in its judgement, to be proper.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.